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Master of Business Administration of Kerala University
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INTRODUCTION
OBJECTIVES OF THE STUDY
• To conduct an organization study of Quality Food products pvt ltd..
• To analyze the functioning of different departments of the organization.
• To suggest measures for improvement from various findings obtained.
METHODOLOGY
• The methodology adopted is primary data.
SCOPE OF THE STUDY
• The study focuses into the whole functioning of the organization.
INDUSTRY PROFILE
Spices and aromatic vegetables products were used as a flavouring or condiment normally refer to the derivatives from certain herbs like seed,Leaves, Bark, root etc. They were used mainly for enhancing taste of thefood. The word spice is derived from the word spices which was applied togroups of exotic foodstuffs in the middle ages.Spice term was formerly applied also to pungent or aromatic food,as ingredient of incense or perfume and to embalming agent. Modern trendto limit the term to flavouring used in food or drink.
Although many spiceshave additional commercial uses eg: as ingredients of medicine, perfumes, incense and soaps.
The earliest literary record in India on spice is the Rig Veda.(BC1500). The story Indian spices dates back to BC 7000 years into the pastduring the period of gulf of Campattu, which is discovered into the sea shoreof Gujarat. In the modern world major thrust traditionally a country of agriculture India leads the trade spices can improve the palatability and theappeal of dull diets or spoiled food piquant flavours stimulate salivation and promote digestion in tropical climate. On the other hand they can add senseof inner warmth when present in cooked foods used in cold climate in India,traditionally, spice, formed a part of common man’s daily food.
INDIA AND SPICES
India produces 2.5 million tones to 3 million tones of spices annually. India produces spices of different categories worth around US$ 3 billion. In termsof volume and value, India accounted for 46 percent and 23 percent in valueof global spice trade. (Source: Spices Board India) India accounts for 25-30 per cent of world’s pepper production, 35 per cent of ginger and about 90 per cent of turmeric production.Among the Indian Federal states, Kerala tops in pepper (96 percent), Cardamom (53 percent), Ginger (25 per cent) production in thecountry. Andhra Pradesh leads in Chilly and Turmeric production in thecountry with 49 per cent and 57 per cent. In coriander, cumin and fenugreek production in the country, Rajasthan emerges as the largest producer with 63 per cent, 56 per cent and 87 per cent. The world spice trade is estimated atUS$ 1.5-2 billion in terms of value and 500,000tonnes in terms of quantity.
CURRENT SCENARIO
Within the past one decade, the international trade in spices hasgrown by leaps and bounds. As estimated 500.000 tone of spice and herbsvalues 1500 million US dollars are now imported globally every year. Animpressive 46% of this supply comes from India. India’s exports and spiceextracts have made spectacular growth attaining over 50% of the globalmarket within a short span.This remarkable achievement is boon of a sea change in the industryscenario.
The Indian share at present India produce around 2.5 million tones of different spicevalued at approximately 3 million US dollar, and hold the premier positionin the world. Because of the varying climate suitable for the spice cultivationalmost all spices are grown in this country. In almost all spices are grown inthis country. In almost all the 28 states and six union territories of India, atleast one spice is grown in abundance. No country in the world produces asmuch variety of spices as India.
EXPORTS OF SPICES FROM INDIA
India can now boast as the monopoly supplier of spice oils andoleoresins the world over.In the case of curry powders, spice powders, spice mixtures and spicesin consumerpacks, India is in a formidable position. The consistent effort of theBoard during the lastone decade has improved the share of the value added products in theexport basket to60%
COMPANY PROFILE
Quality Food product Industries, Located at Panavally Village , Sankaramangalam Road has been established on 1984 as a small industry. But, within the past 30 year's company through the diversified experience and maximum efforts of the team, now we have a vast area for production, storage and transportation. The factory function with fully organized with imported German Machineries with computed productivity.
Within the state of Kerala, we are monitoring more tha 7500,Retail / Wholesale outlets who are selling our products. Quality Food product Industries are constantly researching and developing new product ranges and refining the existingones, developing existing sectors, and maximizing every opportunity in the ethnic markets Always we have an integrated production line with pneumatic conveying system to produce quality spice powders untouched by hand , which helps to eliminate microbial contamination in the products during processing. Magnetic separators are installed at various points in the line to separate Iron particles if present.
Before processing the raw materials are cleaned in machines like Destined and Sifter to remove stones, husks, lighter particles, dust and other foreign matters. The moisture content in spices is maintained at specified level using electrical Tray Drier. The Pin mill with pneumatic conveying system helps to retain more volatile oil in spice powders because of less heat generated during the process. These results in our spice products giving more natural flavor and aroma compared to products manufactured by conventional methods. Our company is equipped with a sophisticated quality control laboratory approved by the Spices Board.The raw materials are tested for various parameters before processing and when found satisfactory are processed. The finished products are tested for confirmation to quality standards before packing. With globally reputed chefs at its helm, the key to the success of Spice products has indeed been its undeterred commitment to quality and it's distinct
Flavor that has won appreciation from various quarters. What's more.With value-added enhancements to the product such as air-tight product packaging and uniform quality maintenance, the brand is all set to go places with its 'Gourmet Indian Spice Blends for Curry without Worry'!The company is in the workshop to enter to the International export and as an initial step; our factory is set to expand within the New Year to optimize our goal.By the grace of God and by the co-operation of workers and higher authorities, the unit is functioning smoothly.
Aim / Vision / Mission
• Keep in track with the suppliers to obtain the quantity and quality of the products in seasonal occasions.
• Purchase Raw Materials from the farmers and provide the product to our re-sellers at a minimum cost.
• Arrange delivery of the purchased goods on time by confirming the reservation from the transporting company.
• Active & Observe the Damage Control Unit to avoid the discrepancies in Production & Marketing.
• View & Check the possibility to assign agencies across to India thru a networking system.
Expecting to enter the International Export Territory within the coming year as Goal.
The company is accredited with ISO 9001-2008 ,ISO 14001-2004,and OHAS 180001-2007 with reference to its stand in managing quality through our its opererations with giving well consideration to environmental safety.They adopt eco friendly methods in processing without causing problems to the environment.On viewing the environment of the company itself ,we can see that,the firms is equipped with a garden which gives a feel of environment friendly approach.In the process of disposal of wastes of the company,they give due care that no waste is passed to the environment ,they operate,but is disposed efficiently by using most efficient waste management system.
Quality does believe in customer satisfaction.They take strict measures to cater the needs of their consumers.Now the brand has an equal competitive strength in the market as Eastern curry powders,which is one of the supreme powers in this field.The company has a network throughout Kerala marketing all type of curry powders with attractive prices.Quality for boosing up of customer satisfaction,has a customer complaint cell which helps to monitor the feedback and instant remedy and settlements