04-12-2012, 12:59 PM
MOBILE-TV
2Mobile TV.ppt (Size: 306.5 KB / Downloads: 314)
Introduction
World’s most popular entertainment product goes mobile
Various competing standards
High expectation to be the next killer application in telecommunication business
Some analytics estimates of 50 million Mobile-TV users by 2009
Competing Standards part 1
DVB-T
DVB-T is the world's most used digital terrestrial television system
Consumes too much battery
DVB-H
Latest development from DVB family
ETSI standard
Based on DVB-T technology
Consumes less battery (time slicing)
Improves the robustness of the difficult reception environments with built-in antennas
IP-Datacasting
MediaFLO
Developed by QUALCOMM
Based on FLO (Forward Link Only) technology
Currently popular in North America
Lacking handset vendors support
T-DMB
Operates via satellite (S-DMB) or terrestrial (T-DMB)
DMB is based on Eureka 147 standard, also known as DAB, and has some similarities with DVB-H
Narrowband solution
First ”real” Mobile-TV standard in commercial use (South-Korea )
Popular in Asia
Some pilots in Europe
Mobile-TV pilot program part 1
DVB-H pilot program in Helsinki, 2005
Parties involved
Nokia, Elisa, Sonera, Digita,Yle, Mtv3, Nelonen
Nokia provided Nokia 7710 media device handset
Mobile-TV pilot program part
Results
41% of pilot participants would be willing to purchase mobile TV services and half thought that a fixed monthly fee of 10 euros was a reasonable price to pay.
According to the pilot results, pilot participants not only wanted to watch familiar program offerings, but they would also welcome mobile TV content that is suitable for short and occasional viewing
Participants also watched mobile TV at different times than traditional TV peak hours.
In general, mobile TV users spent approximately 20 minutes a day watching mobile TV
Mobile TV was most popular while traveling on public transport to relax or to keep up to date with the latest news although it also proved popular at home for entertainment and complementing participants’ main TV watching.
Business Models – Network operators
DVB-H utilizes existing mast and transmit networks -> increased revenues with fairly low investment.
Traditional mobile network operators could start migrating to broadcasting industry through investing into DVB-H network