28-01-2013, 11:05 AM
Model Test Paper For Retailing Management (MM-306)
1Model Test Paper.doc (Size: 78.5 KB / Downloads: 22)
1. Write short notes on:-
a) Functions performed by a Retailer
b) Franchising
c) Mark-up Pricing
d) Applications of Technology in Retailing
e) Formats of Retailing
f) Retail Equity
g) Traffic Flow Analysis
h) Retail-Mix
i) Destination Stores
j) E-retailing
k) Discount Structure
l) Chain Stores
m) Exclusive shops
2. How is the Supply Chain Management important in Retailing? How the effective SCM increases the efficiency of retailing?
3. What is retailing? Relate the concept of retailing with marketing. How social, economic and technological forces have impact on them?
4. What is price sensitivity in retailing? What factors affect it? Discuss various approaches to retail pricing.
5. How the study of consumer behavior is important in the context of retailing business?
6. What is online retailing? Bring out the major issues concerning the online retailing. How information technology tools have benefited the retailing business?
7. Explain the role of social and economic forces for the promotion of retail marketing.
8. Which aspects of a stores exterior are controllable by a retailer? Which are uncontrollable? Explain.
9. Under what circumstances could a retailer carry a wide range of merchandise quality without hurting its image? When should the quality of merchandise carried be quite narrow?
10. Suppose you are Marketing Manager in a Industrial Organization. How would you promote retail marketing in this competitive world?
11. Write short notes on:-
Credit management
Impulse buying
Inventory Management
12. Discuss the recent trends that you see in store design & layout.
13. Discuss various analytical techniques for assessing the suitability of a retail location. Describe the various store location options available in metro cities.
14. What is retailing. What is the structure of retailing? Discuss its various formats.
15. What is franchising? Discuss the role of franchising in Retailing.