14-09-2012, 03:41 PM
Consumer Behaviour for Nandan Milk at Baramati City
Consumer Behaviour.docx (Size: 17.63 KB / Downloads: 22)
INTRODUCTION:
Now a days the consumer behavior is an very interesting subject to analysis. Generally the consumer buying behavior is like as an black box. Means that the consumer behavior is an unpredictable thing which can not able to explain further more. We can not explain what thing can be done in the minds of customer. So the analysis of consumer buying behavior is an important field of any organization to understand the various needs and demands of the customer. In an study of consumer buying behavior we can collect various information about the buying decision of the consumers. In that we can collect the data that why customer can choose an specific product.
Research Methodology:
The research method is the systematic process of collecting and analysis information in order to increase our understanding of the phenomenon about which we are concerned or interested. In other words research methodology is an endeavor to discover answers to intellectual and practical problems through the application of scientific method. In this study the primary data are used. The source of primary data is interview of the customers of nandan milk product.