28-12-2012, 05:34 PM
NOKIA connecting people
NOKIA.pptx (Size: 176.28 KB / Downloads: 30)
HISTORY AND INTRODUCTION
Over the past 150 years
1987, GSM (Global System for Mobile communications)
1992, Nokia launches its first digital handheld GSM phone, the Nokia 1011.
focus on telecommunications, plus early investment in GSM, Between 1996 and 2001
VISION AND MISSION OF NOKIA
connecting people
connected by providing them with communication and internet devices which would facilitate connection
A world where everyone can be connected.
In 2015, 5 billion people always connected, and 100 fold more network traffic.
It’s a world of experiences, shared experiences
MISSION OF COMPANY
To create and build high quality mobile products
To assist people in feeling that they are very near to what matters to them most
To facilitate people from all over the world get more life’s opportunities through mobile phones connections
To provide internet to many people in the whole world with the improving internet technology.
COMPANY PROFILE
Finnish multinational communications corporation
over 123,000 employees in 120 countries
€5.4 billion as of 2011
Nokia's share of the Finnish GDP was 3.5%
ranked Nokia as one of the best Finnish brands
MARKET SEGMENTATION
What type of product they buy how much they buy how often they buy
Age
Gender
Area they live in Religion Lifestyle Fashion
Preferences.