18-07-2012, 09:50 AM
New Kondli Wholesale Market, Delhi
KUNDLI WHOLESALE MARKET.docx (Size: 1.5 MB / Downloads: 61)
Number of Shops:
The market has roughly 60 to 80 shops dealing in wholesale trade of FMCG goods, Dals, Pulses, Rice, Sugar, Disposables, Stationery, Cleaning materials and Chemicals. But there were only 8 traders dealing specifically in wholesale of Dals, Spices, rice and sugar. They are directly getting materials from the mills. Rest of the shops sells FMCG and groceries.
Other Findings:-
• Most of the traders do not give delivery in Noida area due to checking by sales tax people. Therefore it is up to the customers to manage the delivery on their own. Still majority of Kiranawala’s from Noida area purchases from New Kondli market.But one trader pointed out that the issue of checking vehicles going to Noida happens due to elections in UP.
• M/s Rajadhani Traders (Rajadhani brand Dals) has exclusive wholesale shop in New Kondli market to cater to the retailers in the surrounding area. They sell Rajadhani brand Dals in 50kg bags as well as in 500 gms and 1 kg packs. (branded packing)
• There were 3 wholesale stationery shops. M/s Shiv Stationery has their own press and manufacture note books and miscellaneous scribbling pads as per customer’s bulk requirement. They 25 to 30% margin to retailers.
• There were 5 to 10 shops dealing in disposable cups and plates. Couple of shops has their own manufacturing units for Thermo coal made products. They offer 50 -60% margin on bulk purchase.
• There were roughly 15 to 20 shops dealing in wholesale of Coca cola, Pepsi, Mineral water and branded juice products. These traders get a margin of 2%. Their customers are mainly small shops located in narrow streets and roadside Dhaba’s.
• Many wholesalers are not willing to give the price list due to fluctuating prices on a daily basis. Besides even for FMCG goods they were not willing to share the selling price.
• M/s Dhaja Ram Gulab Trading, major wholesale trader is the only shops gives delivery free of cost on bulk purchase in Noida area. They also give bill on demand. The price will be less without retail invoice.