10-08-2012, 02:47 PM
Customer Relationship Management In Radisson Hotels
CRM in Radisson.pptx (Size: 66.57 KB / Downloads: 24)
CRM In Hospitality
Nature and extent of the services and facilities
Developing and designing services that suit customer preferences
Quality of service and Customer Satisfaction are the most important factors
Major hotel chains have been wooing travellers for years with CRM tools focused mainly on "loyalty" or rewards programs
CRM Activities In Hotels
Catering to Valuable Guests
Better Customer Data Yields Benefits
New Directions Online
Radisson Hotels
Radisson is a division of Carlson Hospitality Worldwide, a global leader in hospitality services encompassing more than 1,530 hotel, resort, restaurant and cruise ship operations in 80 countries.
Radisson continues to expand its presence in key markets in the America, Asia Pacific and Europe, the Middle East and Africa, reaching new markets and customers.
Radisson Hotels & Resorts, one of the world's leading, full-service global hotel companies, operates, manages and franchises more than 400 hotels and resorts in 66 countries.
Other Facilities Provided
Maintain suggestion boxes at every touch point/point of interaction with the customers.
Take feedback not only from external customers but also the internal customers i.e., the employees.
Keep regular track of the sales data for further leads and follow up.
Have Guest History programs