04-01-2013, 02:45 PM
Oil Industry in India:-
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An Introduction to Oil Industry in India:-
India's leading integrated edible oil company serving millions of customers with its trusted brands and health friendly products! K S Oils is a leading integrated edible oil company and is the trusted name behind renowned brands like Kalash, Double Sher, K S Gold, among others. Our consumer brands and products in mustard oil, soybean oil and palm oil are a household name with Indian consumers who use our oils regularly as a healthy cooking medium. A leader in mustard oil in India, K S Oils today enjoys 11% market share in the overall mustard oil segment with a dominant 25% market leadership in branded mustard oil.
After the Indian Independence, the Oil Industry in India was a very small one in size and Oil was produced mainly from Assam and the total amount of Oil production was not more than 250,000 tonnes per year . This small amount of production made the oil experts from different countries predict the future of the oil industry as a dull one and also doubted India's ability to search for new oil reserves. But the Government of India declared the Oil industry in India as the core sector industry under the Industrial Policy Resolution bill in the year 1954, which helped the Oil Industry in India vastly. Oil exploration and production in India is done by companies like NOC or National Oil Corporation, ONGC or Oil and Natural Gas Corporation and OIL who are actually the oil companies in India that are owned by the government under the Industrial Policy Rule. The National Oil Corporation during the 1970s used to produce and supply more than 70 percent of the domestic need for the petroleum but by the end of this amount dropped to near about 35 percent. This was because the demand on the one hand was increasing at a good rate and the production was declining at a steady rate.
K.S OILS L.T.D:-
K S Oils is also concerned about the environmental safety. It has therefore adopted the Green Power Technology and has set up 34 wind mills of total 32 Mega Watt capacity to generate green energy. This green energy saves power consumption in addition to reducing cost of production.
To operate a manufacturing unit of its magnitude, K S Oils has a highly efficient and skilled workforce and believes that their human resource is the key to their success. To augment the skills of its employees, K S Oils have given them the liberty to experiment with the manufacturing process resulting in high quality products.
K S Oils expansion plan has 4 plants coming up in the mustard producing belts of Rajasthan and Madhya Pradesh. Also K S Oils have bought palm plantations in Malaysia and Indonesia to keep pace with the requirement of raw materials that would arise upon the plants being operational. These key steps taken by K S Oils to increase production would help the country at large to meet its growing demand and attain self-sufficiency. Also these plants would provide job opportunities to the people in the region.
Manufacturing Process:-
K S Oils has all its manufacturing plants located in the rich mustard growing belt of Madhya Pradesh and Rajasthan in India. The mother plant is situated in Morena and is one of the best state-of-the-art integrated manufacturing facilities in the country. This unit situated in the midst of the Mustard growing region of Madhya Pradesh is a state-of-the-art plant that houses all facilities under one roof. Equipped with Kohllus and expellers to crush the oil seeds, refineries to refine the crude oil, solvent plant and storage tanks; what makes it an integrated plant is its packaging department.
The uniqueness of the packaging department is that apart from packing the products, it also produces the packing materials in-house. The Plant has a capacity of crushing 1,475 metric tonnes of mustard seed per day, making it the largest integrated mustard oil Manufacturing Plant in the country.
Superior quality mustard seeds are selected for the process of manufacturing to produce the best quality edible oil. These seeds are then crushed in Kohllus and expellers to obtain crude oil, which is directly sold as crude/virgin mustard oil to suit the taste of the conventional consumers. Under further processing the remaining oil-cake is passed through solvent extractors to draw solvent oils. The solvent oil is either sold for industrial use or sent to refinery to make refined oil.
In the extraction of Soybean Oil dehulled yellow soybeans of high quality are selected. These seeds are cracked and adjusted for moisture content and then subsequently rolled into flakes. With the help of commercial hexanes the solvent is extracted, which is further refined and blended to produce the best quality edible oil. The refined oil finds its place directly to the market or is further hydrogenated to generate vanaspati. De-oiled cake obtained from the extraction procedure is either sold locally or exported to cattle/ aqua feed manufacturing companies abroad.
Research and Development:-
As a leading agri-commodity and edible oil player in India, K S Oils has focused R&D initiatives on two fronts
Current production, quality and best practices
Collaborating with farmers to create a bottom up R&D approach
With the aspiration to provide the best to its precious customers, K S Oils has set up to an effective R&D team with an indispensable R&D lab within the Company that envisions innovation. The team ensures the quality of the seeds and crude oil that find its way to the factory and the purity and edibility of the oil is ascertained of QC before it leaves the Company premises.
The R&D team in close association with the farmers also conducts study and research to produce the best seeds. This initiative taken by the R&D team of K S Oils would help in increasing the supply of raw material to increase productivity, which in turn would help in keeping pace with the growing demand.
Sales and Marketing:-
K.S Oils believes in creating a strong consumer facing front end and invests heavily in creating a well oiled sales and marketing machinery. As a leading edible oil player in the FMCG segment, sales and marketing play a key role in ensuring that the corporate and products brands communicate and reach out to the customers in proper way; helping the Company in selling its strong value proposition of purity, quality and healthy cooking oil.
K S Oils has developed a deep distribution network to reach out to its customers across the country. This distribution network services the urban and rural market alike. Railways being the faster mode of transport, K S Oils prefers rail to road for reaching its finished products. It also has its own depots at the major railway arrival points. For the rest of the market in the country, K S Oils has set up a network of C&F agents and Central Distribution Points. An aggressive nationwide growth is being rolled out by almost doubling the number of distributors from the current size. Today approximately 1,193 distributors and 1,85,000 retailers market K S Oils products across Eastern and Central India.
As part of its sales and marketing efforts, K S Oils regularly communicates with the consumer on various platforms to increase awareness of health and healthy cooking oil medium; health camps are conducted to educate the consumer and also ensure first time trials and word of the mouth publicity. This growing awareness has widened the markets for K S Oils across India.
Mustard seeds:-
Mustard seed are the small round seeds of various mustard plants. The seeds are usually about 1 or 2 mm in diameter. Mustard seeds may be colored from yellowish white to black. They are important spices in many regional foods.
Expeller pressing:-
(also called oil pressing) is a mechanical method for extracting oil from raw materials. The raw materials are squeezed under high pressure in a single step. When used for the extraction of food oils, typical raw materials are nuts, seeds and algae, which are supplied to the press in a continuous feed. Expeller presses can recover 75% of the oil from algae. As the raw material is pressed, friction causes it to heat up; in the case of harder nuts (which require higher pressures) the material can exceed temperatures of 120 °F (49 °C).
Oil & Gas Workshop :-
The purpose of a lathe is to rotate a part against a tool whose position it controls. It is useful for fabricating parts and/or features that have a circular cross section. The spindle is the part of the lathe that rotates. Various workholding attachments such as three jaw chucks, collets, and centers can be held in the spindle. The spindle is driven by an electric motor through a system of belt drives and/or gear trains. Spindle speed is contolled by varying the geometry of the drive train.
The tailstock can be used to support the end of the workpiece with a center, or to hold tools for drilling, reaming, threading, or cutting tapers. It can be adjusted in position along the ways to accomodate different length workpices. The ram can be fed along the axis of rotation with the tailstock handwheel.