09-04-2013, 04:20 PM
PROJECT ON Counter Measures Against Evolving Search Engines Spamming Techniques
Counter Measures.pptx (Size: 193.1 KB / Downloads: 23)
INTRODUCTION
Increasing dependencies on World Wide Web(WWW).
Relying on search engines to provide us right information at the right time.
Unethical techniques commonly known as black hat techniques to increase the traffic on website.
Spammers giving rise to spam, increases the page rank of an undeserving websites.
Regular spamming results in unreliable, untrustworthy and annoying search engine.
SPAMMING
Abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages.
“Advertisers” have very little operating costs beyond the management of their mailing lists.
The barrier to entry is so low that spammers are numerous.
ADVANTAGES:
Traffic on the site reduces.
The more the spammer spam‘s, more are the chances for spammers getting caught.
Page rank algorithm results in lowering spam website’s position in search engine result.
CONCLUSION
The proposed technique can be used to identify the target websites and their graph patterns. We can improve our search engine result and can also intimate the social sites, blogs and forum about the identified spams.