14-07-2012, 04:48 PM
Online Virtual Shopping Mall
Abstract:
Virtual Mall is an Internet site that looks and functions like a shopping mall or department store. It is an online “one stop” destination to buy a variety of goods and services. Instead of walking in stores as you would in a physical setting, you simply click on the store that you wish to enter and a Web page appears featuring the store’s merchandise. When you are ready to leave the store, return to the home page and click on another store and continue shopping.
Virtual malls can provide you with access to a larger market at a low cost. It is also a good way of advertising your products and services online. As a buyer, virtual malls allow you to comparison shop without having to do all the ‘leg work’.
The virtual mall has many advantages to the shopper:
Reduces travel time and shopping time for shoppers
Allows shoppers to shop 24/7
Online search tools help locate items quickly
Consumers may be able to buy at lower prices
Advertises products and services at low cost
May create a “one stop” shop to advertise community assets