18-08-2012, 02:58 PM
MSK MOTORS
RATIONALE FOR THE STUDY.docx (Size: 98 KB / Downloads: 45)
Two Wheeler Auto Mobile’s Introduction
Throughout the centuries man has striven to expand his capabilities through the use of machine. His ever inventive mind has constantly devised ways to use tool to increase his abilities to explore the world around him. To go faster, deeper, higher and further than before was it. Coupled with his need to find new thrills, new adventures and new modes of transportation, the invention refinement of the motorcycle seems an inevitable outcome
It would seem that Michelangelo conceived of the bicycle as early 14th century. And his drawing shows a remarkable resemblance to he modern day bike. It had wheels of similar size and even pedal stand chain. Albeit made without any apparent means of steering
Through never built, it was a remarkably clever design, and early bicycle makers would have done well to study his concepts, there have, in fact been 4 machines built based on his drawing, attesting to the viability of his design
It wasn‘t until 1869 that the first serious attempts were made to produce motor driven bicycles. These very first were powered by steam, and driven by leather belts or as in the case of the roper steam velocipede of 1869 by a system of levers attached to a crank on the driven wheel
In 1885 the Daimler, Europe this is consider by many as the first true motorcycle or motor bicycle, as it was the first to employ an internal combustion engine and was designed from the ground up to be motor powered. Designed by gottlibe Daimler it was powered by an Otto cycle engine producing about ½ horse powers. Note this design again employed wooden wheels and Daimler dropped the twist grip controls from his 1877 design in favor of leavers on the frame.
In 1894, Hildebrand and Wolfmuller, France Worlds produce first motorcycle. It came with a 1428cc water cooled four-stroke motor producing 2.5 bhp. And speed of 25 mph.
In 1898 orient-Aster, USA the American made production motorcycle was this entry built by the Metz Company, in Waltham, mass, it used an aster engine that was a French copy of the Metz Company, in Waltham, mass.
Introduction of India Two wheeler’s Company
Bikes or two wheelers in India cater to various needs of the consumers. With the choice of the Indians improving from bicycles to two wheelers, the Indian two-wheeler market has seen a significant growth over the years. Now owing a bike has become a must for most Indians. Even if people own a car they prefer to have a bike as it is very economical and fuel efficient
With the growth in the economy the demand for two wheelers is increasing over the years. It is one of the most dynamic industries today and with the increasing competition companies are bringing in new products with sophisticated technologies and innovative features to capture a major pie of the Indian market and it‘s the consumer who is benefited from it.
With the availability of reduced consumer loans and high disposable income the Indian two-wheeler industry has perceived an exceptional growth over the past few years thereby making India the second largest market for two wheelers in the world only after China.
The motorcycle has now become one most popular mode of transportation among the Indian middleclass families because of it is cost effective, economical and easy to navigate through the traffic. Moreover, the people have started preferring bikes instead of scooters and mopeds and today bikes form a major part of the Indian two wheelers.
Indian companies are one of the largest two wheeler manufacturers in the world. The number one bike manufacturer in the world, Hero Honda is in close competition with the Indian manufacturer Bajaj India.
The motorcycle industry in India has witnessed a tremendous change in the 90‘s with the invention of 4 stroke engine which makes the bikes more fuel efficient.
Further companies are trying to bring in more innovations to make the motorcycle ride more comfortable, safe and user friendly and economical.
In a nut shell the followings factors can be distinguished for the growth of motorcycle industry in India:
• Easy accessibility to cheap consumer loans
• The increase in the average income of the family.
• The reduction in duties and taxes.
• Convenience with regards to commuting as compared to the public transport system.
• Continuous innovations in technology making the bikes economic and fuel-efficient.
• The first choice among youths and teenagers.
INTRODUCTION OF THE STUDY
Selling of any product, there is needed to build relationship with customer. For building a relationship there is need for knowing the customer behaviour and how will be they satisfied?
This project is undertaken to know the customer behaviour & satisfaction level for Hero Honda Motorcycle in msk motors Auto (at erode). Also through this project get awareness that which factors affect on the selling of bike mainly in the rural area. Because the area where project was undergoing, it is almost rural area and most population income depends on agriculture or its products.
There were some limitations while doing the project. The data was collected by personal interviews of the respondents. It was very challenging to fill up the questionnaire as most of the population comes from rural back ground. As it was the rural area we were supposed to explain each and every question of the questionnaire. Also many of them did not show any interest in filling questionnaires.
This study will help Hero Honda to know the most popular way by which they are providing services and quality to the customers and to know various customers Perceptions.
From the study, we found that, the customers were highly satisfied with the products and service of Hero Honda, but there were some complaints regarding after sales service and staff of Hero Honda.
It was found that Hero Honda Motorcycle is having a good brand image in the market. Most of the respondents considered Hero Honda showroom is one of the best places to purchase of Motorcycle.