10-11-2012, 03:38 PM
PROJECT ON MOSQUITO REPELLENT
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EXECUTIVE SUMMARY
There is much increase rate of mosquito population growing at severe rate and is becoming very harmful for human beings. In rural area smoke that is produced on burning neem leaves is used for protection against mosquitoes. Essential oils of neem, peppermint, and eucalyptus are all known to be effective mosquito repellents. Because of mosquito many serious diseases can be harmful to human beings such as with over 255 species of mosquitoes – believed to be responsible for spreading diseases such as malaria and dengue fever etc. Also there are many leading brands involved in to provide safety from this mosquito by making various things like creams, coils, sprays, mats, vapourizers and many more things.
Market study
In spite of the pervasiveness of the mosquito problem, the use of repellants in India is fairly low. It is estimated that only 16.4% of the households in all urban areas and 22.6% in the metros use mosquito repellants. The figure for the rural areas is even lower, at only 6.9%. In terms of value, the mat segment was the largest (51%), followed by coils (21%) and vaporizers (7%).Coils were the first mosquito repellants to be introduced in the Indian market. The first brand of coils was Tortoise, launched by Bombay Chemicals Ltd. (BCL) in the 1970s. Until 1994, Tortoise remained the market leader in its segment, with a 67% market share.Other significant players emerged over the years, offering products in many segments: Bayer with the brands Baygon Spray, Baygon Power Mats and Baygon Knockout; Balsara Hygiene with a repellant cream, Odomos; and Tainwala Chemicals with the Casper brand of mats and coils.GSLL launched an array of brands (all coils) one after the other – Jet Fighter (1997), GoodKnight Jumbo (1999) and GoodKnight Instant, GoodKnight Smokeless and Jet Jumbo (2000). The company’s other brands included Banish (mats), Hit (aerosols), Hit Lines (chalks), Mosfree (lotion) and Hexit (spray). The Jet brand was extended to coils and sprays. R&C also launched its range of mats and coils – Mortein, Mortein King and Mortein Red – while HLL launched Raid and Attack. Keeping in mind all competition and market need I am emerging with new company known as “MOSQUITO FOE (MF)” promoting mainly the use of vaporizers.
Consumer Study
The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistics networks.
Strategies
To analyse the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to be studied to be able to cross-compare and make deductions as to what are the best practices existing.
INTRODUCTION
According to latest survey, the Indian mosquito repellent device market was expected to grow rapidly in the early 21st century. It has been said that with improvement in literacy and health consciousness in rural areas, the use of mosquito repellants was expected to increase substantially in these areas. As the usage of repellants was very low in the country, there was considerable scope for the market to expand. However, increasing concern over the harmful effects of the chemicals in mosquito repellants on the health of human beings was expected to be hamper growth. Allethrin, the chemical used in most of the repellants, was reported to be very dangerous, being potentially harmful to the eyes, skin, the respiratory tract and the nervous system. Allethrin, the chemical used in most of the repellants, was reported to be very dangerous, being potentially harmful to the eyes, skin, the respiratory tract and the nervous system.
COMPANY PROFILE
About us
MOSQUITO FOE (MF) vaporizers was launched in 2011 in Mumbai has manufacturing unit in MAHARASHTRA. And it’s one of best selling repellent in market which is spread all across India. MOSQUITO FOE(MF) launched under the name of MANGESH insecticides Private. Ltd. It is our Mission to provide every people safety & hygienic free environment from mosquitoes. In a short time we have established ourselves across the length and breadth of Maharashtra. Our this motto of providing safety and hygienic conditions is liked by many peoples and we are getting good responses. So we are increasing our company and brand images in every individuals and every families using our product
Our Mission
Our mission is to make “MOSQUITO FOE (MF) ” as a synonym of enemy to mosquitoes, kill them and a leading product in mosquito repellent device market with our quality and services.
Our Vision
Our vision is to provide 100% safety and hygienic environment and become a leading mosquito repellent device with crossing turnover of 10 Crores till 2015.
It is our commitment to offer every Indian safety and good environment to be healthy and be a good citizen and try to make progress of our country. “MOSQUITO FOE (MF)” is put through multiple stage of testing, survey, various researches etc and finally made for consumption to public and stringent quality control has made us a market leader in the repellent device segment. Hygiene condition and precautions of using substances in products are made so that not any individual health is damaged because of us. You can be rest assured that you are using safe and best mosquito repellent in our home than any other as we are not using any harmful chemicals in our product that will harm our children’s etc.
INDUSTRY ANALYSIS
With over many species of mosquitoes believed to be responsible for spreading diseases such as malaria, dengue fever and other mosquito related afflictions, India has a large and growing market for mosquito repellants. Many methods are used in households for dealing with the mosquito menace. The demand for mats is understood to be growing very fast in the rural areas, whereas in urban areas the vaporizers are replacing mats and coils. In terms of the total market spread, the urban share was about 70%. In the rural markets, the dominant products are mats and coils, bait and creams. According to industry reports, the Indian mosquito repellent market was expected to grow rapidly in the early 21st century. Analysts said that with improvement in literacy and health consciousness in rural areas, the use of mosquito repellants was expected to increase substantially in these areas. As the per capita usage of repellants was very low in the country, there was considerable scope for the market to expand.
Mosquito repellent market in India
The increasing affliction of communicable diseases in Kanpur has boosted the market of mosquito repellents. The insect has been blamed for spreading a number of fatal diseases like Hepatitis-E, Japanese Encephalitis, Malaria, Dengue and Chikanguinea. According to an estimate, the money people spend on containing the bug is rising by 25-30 per cent every year.There was recent article in business standard was that almost all the medical store owners now buy mosquito coils and sprays along with other medicines.
“Ten years ago, hardly 10-12 traders used to stock these drugs and the entire turnover was less than Rs 3 crore. But now it is a growing business. A number of brands are available in the market now, as opposed to just two, a decade ago. The traders entered the business, attracted by the good margins and growing demand for the product. Various local manufacturers have started producing cheaper range of these products in cottage level industries to tap the increasing market potential. There are various types of drugs available in the market. A new type of mosquito hunter technology is also available in the market, which traps the mosquitoes by attracting them to static charges developed from electricity. The machine is made in China and has to be connected to a power supply before it gets charged to begin functioning in Indian market as the cost of other goods are middle class people try to buy this hunter.
PRODUCT DIFFERENTIATION
Our product is one of its kinds. Most of the other vaporizers are chemical based, whereas we are the first movers to have a complete herbal vaporizer. We have an added feature of a battery as well. Most of the other vaporizers become ineffective if there are power cuts but MF overcomes this problem can be used using batteries.
PRICE
The price of our combo-pack is Rs.60/-.The price of the 25ml refill is Rs.32/- Our pricing strategy is Penetration Pricing because we want to sell high volumes which will result in high long-run profits. The price of our product is low as compared to our competitors mainly because we are using herbalproducts and thereby our manufacturing costs are low. We want to penetrate into the market and want to be known as the product which is value for money.
Conclusion
The Indian mosquito repellent market as expected to growth rapidly in the 21st century. Analysts say that with improvement in literacy and health consciousness in rural areas and urban areas the use of mosquito repellents was to increase sustainably in these both areas. So there is a great scope for market to grow in mosquito repellent market.