26-06-2012, 10:54 AM
Packaging Design influence the Buyers
Packaging Design.pptx (Size: 735.85 KB / Downloads: 49)
WHAT IS PACKAGING DESIGN ?
Packaging design is a graphic design application intended to function as packaging as well as to attract a consumer and present information.
Packaging Industry : Global
Size of Packaging Industry Worldwide (est.) : USD 600 Bn. ( 2009-10 ) (excluding machinery)
US packaging market accounts for about 24 %
Western European packaging industry is dominated by Germany, France, Italy & U.K
Paper & Board leads with 36% of the world market followed by Plastics
World packaging industry has been growing at a rate of 3 - 5 % per annum
Indian packaging industry show annual growth rate of 30 per cent
Packaging Industry : India
Indian market for all types of packaging materials = Rs. 280 & 300 billion per annum
Of this, the consumer packaging market has been estimated at around = Rs. 140 billion
Consumer Packaging is highly fragmented, with only a small percentage of companies above Rs.1 billion sales revenue mark
Bulk packaging is primarily in the small scale sector, mainly on account of the Government’s reservation policy for the SSI sector
In the packaging sector, there are very few foreign firms operating in India on a JV basis or as subsidiaries
On the packaging machinery side, while a wide range is manufactured in India, the industry also imports machinery, especially at the high end
Indian Packaging - Notable Developments
Metal cans and glass bottles have lost large markets to rigid & flexible plastics and printed monocartons
Flexible packaging has replaced all forms of rigid packaging; the flexible packaging segment has seen many new innovations – the concept of the single use unit pack is now globally acknowledged as a marketing first
Laminate tube has almost entirely replaced the aluminium collapsible tube for toothpaste packaging, now making inroads into the pharmaceutical sector
PET bottles & jars have made a spectacular entry into the Indian market, recording annual growth rates in excess of 20 % per annum; in its wake, the demand for a whole new range of plastic closures has also emerged replacing metal closures
PET bottles are used for mineral water, edible oil, carbonated soft drinks and a host of other products.