20-03-2014, 03:22 PM
Ad Server
Ad Server.pdf (Size: 1.47 MB / Downloads: 20)
What are Ads?
Digital creative that is typically interactive. Banners, buttons, interstitials and key words are all
examples of online advertisements. The digital creative can be text, static graphic, animated
graphic, video, audio or other. Ad Server supports following Ad formats:
Image Ads, Text Ads, Flash Ads, Java Applet Ads, Third Party Ads, Movie Clip Ads,
Advanced Html Ads, Mobile Image Ads, Mobile Text Ads, SMS and MMS
Ad Server provides a facility to specify Geo targeting parameters to ads so that they can be
targeted to users from specific geographical locations.
What are contextual Ads?
Contextual ads are formatted text ads. Contextual ads enable users to define ad headline, 2
lines of descriptions, URL to display and destination URL for the URL being displayed.
Several contextual ads can fit into a zone.
What are regions?
Region can be one single webpage or a group of pages, or section/category of your site,
which has one thing in common. For example, a news section, sports sections, or registration
page.
So a region is different "pages/places" throughout your site! Once the program is properly
installed, one region will automatically be added, with following details "Front Page - Example
region".
The name/comments of this region can be edited, but this region cannot be removed from the
program. All regions have a specific numbers. You do not have to remember the numbers,
since the HTML CODE that you need to call up the program is generator by the "Code
generator" in campaigns section, and all the necessary details are inserted in the code
automatically.
What are zones?
Zones are basically different places on your pages (read regions). For example if you need to
show a banner in the Top Header of all the, you need to set a zone called Top Header. Zones
have their own sizes, for example, your top header may have 468x60 as its size.
ALL Ads must be set to have one zone. This is done through the Ad add/edit page. Ad will
only be shown in its assigned zone. A particular zone can set to be used on only ONE
particular page or it can be used on group of pages, or all places in your site, for example,
Top Header. Zones are referenced by a number, which you do not have to remember since
the HTML Code Generator program will take care of adding necessary codes/parameters.