23-03-2012, 04:29 PM
Product Development
Admc_gajagouni_bhaskar_ft_09-10.doc (Size: 809 KB / Downloads: 43)
- Summary:
This assignment represents an initial brief of ‘Product development’ that a CDO wishes to change the design of the product and produce them according to the customer requirements and high quality.
I am preparing this report in relation to the key issues, which the CDO wishes to be advised on.
My objectives in delivering this project are as follows:
Importance of the true customer needs.
Planning for the product cycle time to introduce in the market.
Involve three principles of Product Development in off-site construction: Quality Function Deployment, Design for manufacturing & Assembly; and Concurrent Engineering.
- INTRODUCTION:
New product introduction in today's technology-driven markets is loaded with risk. New technology improved communications, increased profit demands, and shorter product life cycles have added to the inherent risk. Yet without the introduction of new products, weakening of the firm's market position is predictable. Mature firms may be unable to offset losses from competitive attacks on their product or product lines. Failure to respond to competitive new product introductions with appropriate speed can result in late market entry, a permanent loss of market share, and dissolute profits. Initial or early entry of new products, on the other hand, can result in new market development, long-term market dominance, and foreclosure of competitor’s responses. Top management can improve the development and implementation of new products by
1) Establishing the direction for the types of new products the company should seek,
2) Providing leadership necessary to create a climate that stimulates innovative drive in the organization, and
3) Developing and instituting procedures to coordinate and control the tasks of product development and implementation. Additionally, top management can employ a variety of organizational designs to resolve internal and external relationships that influence new product development.
Product Development Process
The traditional product development process is sequential, with each stage following in logical order. The screening of ideas follows from the development of ideas; business analysis follows from concept testing, and so forth. Depending upon a number of factors, certain stages may be leap-frogged or partially omitted, but the process itself is inherently long and complex, frequently involving many departments and functional areas performing a great variety of tasks. Within each stage, tasks may be performed by different functional areas which frequently pursue divergent and competing objectives. Recent evolution of the new product development process has recognized the overlapping of stages and has proposed formally incorporating additional functional areas into the development process. The addition of project, particularly marketing research, throughout the process and the influence of time upon the process has been stressed in recent literature. The process described below builds upon this literature and proposes the establishment of a separate group within the firm which is given ultimate responsibility for the development and implementation of new products.
Development of Product by change of Material:
By using the fibre material for tap of steel coating for its representation, and it gains more advantages than disadvantages. It can with stand of high temperatures, light in weight, low in cost, easy maintenance, and good look. But the only disadvantage is, when a high external force is applied it breaks easily and the entire product (tap) must be replaced, which is available in low cost.
Quality Function Deployment:
Introduction:
Quality Function Deployment (QFD) was developed to bring this personal interface to modern manufacturing and business. In today's industrial society, where the growing distance between producers and users is disquiet, QFD links the needs of the customer (end user) with design, development, engineering, manufacturing, and service functions.
QFD is: (Jan Olhager and B.Martin West, 2002)
1. Understanding Customer Requirements
2. Quality Systems Thinking + Psychology + Knowledge/Epistemology
3. Maximizing Positive Quality That Adds Value
4. Comprehensive Quality System for Customer Satisfaction
5. Strategy to Stay Ahead of The Game