24-11-2012, 12:26 PM
2012 Corporate Fact Sheet
Market Position & Mission
Cognizant is a leading provider of information technology,
consulting, IT infrastructure and business process
outsourcing services. Cognizant’s single-minded mission
is to dedicate our business process and technology
innovation know-how, deep industry expertise and
worldwide resources to working together with clients
to make their businesses stronger.
Value Proposition
As a customer-centric, relationship-driven partner, we
are redefining the way companies experience and benefit
from global services. Our unique delivery model is infused
with a distinct culture of high customer satisfaction.
Cognizant delivers a trusted partnership, cost reductions
and business results.
Differentiation Factors
18 years of experience fusing the Two-in-a-BoxTM
client relationship model with a seamless global
delivery experience
Multifaceted client partnership architecture yielding
high customer value and continuous alignment with
client teams
Commitment to measuring the full value of outsourcing
with Cognizant’s Return on OutsourcingTM proprietary
methodology (ROO)1 based on a proven
record of delivering results
Financial success and sound management record
resulting in continuous innovation, new services
and higher value creation
Service delivery enabled by Cognizant 2.0, a proprietary
Web 2.0-based platform that enables knowledge sharing
and collaboration across global teams to benefit
every customer engagement.
Key Attributes
“Client-first” culture of customer satisfaction, resulting
in unique Cognizant customer experience
Distinct identity: Born-global corporation, multicultural
workforce and management, entrepreneurial
leadership & culture
Dedicated to building deep, sustainable and long-term
client relationships based on collaboration, customization
and quality
Access to the best global IT resources and skills resulting
in intellectual arbitrage advantage for our clients
Financial re-investment strategy enabling optimal
balance and value for onsite/offshore model
Widely recognized for superior transition and
knowledge transfer processes and close cultural
fit with clients
Integrated services approach and flexible business
practices
Industry/domain depth and expertise, with a
verticalized go-to-market approach
Geographic Reach
Over 25 regional sales and client relationship offices in: Atlanta,
Boston, Chicago, Dallas, Minneapolis, Phoenix, Los Angeles,
Norwalk, San Ramon, Seattle, Teaneck (U.S.); Toronto (Canada);
Brussels (Belgium); London (UK); Frankfurt (Germany); Paris (France);
Madrid (Spain);Helsinki (Finland); Copenhagen (Denmark);
Zurich, Genevav(Switzerland); Amsterdam (The Netherlands);
Hong Kong, Shanghai (China); Tokyo (Japan); Melbourne, Sydney
(Australia); Singapore (Singapore); Bangkok (Thailand);
Kuala Lumpur (Malaysia); Buenos Aires (Argentina);
Sau Paulo (Brazil); Dubai (UAE); Manila (Philippines)
Industries Served
Client-centric go-to-market approach organized by industry
verticals: Banking & Financial Services; Communications;
Consumer Goods; Energy & Utilities; Healthcare; Travel &
Hospitality; Information, Media & Entertainment; Insurance; Life
Sciences; Retail; Manufacturing & Logistics; Technology