16-11-2012, 02:14 PM
Perffume Engiineeriing Purre Ambiitiion
Perfume Final Presentation.pdf (Size: 775.81 KB / Downloads: 329)
Objective
The objjecttiive of our projjectt iis tto
engiineer a new scentt of perfume
over a 10 year lliife span.. In
addiittiion tto tthiis,, markettiing of tthe
productt and economiic anallysiis
mustt allso be ttaken iintto accountt..
Perfume Construction
Makiing a scentt – Attriibuttes
Scentt – Ingrediientts
Collor – Aestthettiics
Oiilliiness of flluiid – Concenttrattiion of Essenttiiall Oiills
Iniittiiall sttrengtth of fragrance -- Concenttrattiion
Endurance -- Tiime
*These attriibuttes’’ rolle iin tthe happiiness ffuncttiion wiill
be diiscussed iin llatter slliides..
Emullsiion
Due tto tthe sollubiilliitty off tthe essenttiiall oiills iin
watter,, perffume iis an emullsiion
Range from < 1 ppm tto 20,,000 ppm
Nott a siigniifiicantt amountt
Oiill and aqueous phase
Conttiinuous phase
Diispersed phase
A sttablle emullsiion
is necessary
Pllan off Acttiion
Dettermiine tthe componentts off a perffume tthatt
maxiimiize tthe ROI and tthe Happiiness
To do tthiis::
First calculate the market and the demand
Next determine the initial composition of perfume
Relate attributes of perfume to economics using the
scent concentrations as manipulated variables
Use Solver in Excel to optimize ROI by varying
scent concentrations
Dettermiinattiion
a dettermiined tthrough severall llogiicall
assumpttiions
Assume tthatt compettiittiion iis compllettelly
recogniized,, horiizonttall ffiitt
Assume lliinear recogniittiion ffiitt,, tthen pllatteau ffor
our recogniittiion
All off tthe a’’s are averaged over ttiime
Perffume Survey
A survey was used tto dettermiine tthe qualliittiies off a
ffragrance desiired by tthe ttargett markett
Giiven tto a samplle group off ttargett markett;;
ffemalles bettween tthe ages off 25 and 40
Asked tto ratte severall perffumes over a periiod off
eiightt hours
Asked tto deffiine charactteriisttiics off iideall perffume
These vallues were used tto modell tthe “perffectt”
ffragrance