16-08-2012, 01:13 PM
Project on Newspaper
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Introduction:
Every person normally starts his day by reading the Newspaper in the morning. In these modern
days; instead of having many other options like 24x7 News Channels, Online news, Mobile
updates etc. The importance of the newspaper is not yet changed in the life of people. Newspaper
always treated as most reliable, analytical, trusted news source but definitely the content of the
newspaper has been changed over the period of time.
Generally newspaper reading habit in the house starts with the traditional family newspaper. The
perception of the reader about newspaper start from writing style, editorial, layout, feel of the
newspaper & convenience of reading etc. Its make people to resistant to change their newspaper
brand from one to another unlike FMCG product or to replace it with the electronic news. Its
take years to cultivate a newspaper brand in to the family. Most of the time the family newspaper
or 1st choice newspaper of the family is the regional newspaper Marathi, Hindi, Gujrati etc.
Secondly is the English newspaper. The 1st and the 2nd choice of newspaper normally reflect into
their socio economic status.
Circulation
Circulation referred to the actual copies sold every day. Circulation is certified by the Audit
Bureau of Circulations (ABC) which is an industry body. ABC audit for circulation of the
member newspaper companies & publishes periodic report on the circulation. ABC audits starts
from the actual production of the copies from purchase report of newsprint to sale of the last
printed copy. ABC is the non bios body therefore this reports are referred by the company itself
& stakeholders of the company also by the advertisers, advertising agencies & competitors too.
Readership
Readership is estimated by two different surveys, The Indian Readership Survey (IRS) and the
National Readership Survey (NRS). Both are the independent agencies who conduct the surveys
across the region by different methods of survey i.e. one to one interview, observation etc. IRS &
NRS also publishes periodic report on the readership. This reports also referred by the company
itself & stakeholders of the company also by the advertisers, advertising agencies & competitors
as well. The readership no is always greater than the circulation nos.
Significance of the Study:
The Indian Media market has been on an upswing in the last 5 years. New media have grown at
high rates in line with their expected potential. However, traditional media have not been
disadvantaged by this, and they have continued to show strong growth, though their share of the
total media pie has expectedly shown a slight dip.
THE TIMES OF INDIA
The Times of India is the pioneer in Indian newspaper industry. The leader, The monopolist
player in Mumbai & Major player India. The Times of India held by the Bennett, Coleman & Co.
Ltd. since 1838. The story which was began with the Newspaper & now it’s become the largest
media services conglomerate in India. It reaches out from: 11 publishing centers, 15 printing
centers, 55 sales offices, Over 7000 employees,5 dailies including two of the largest in the
country with approx 4.3 million copies circulated daily, 2 lead magazines, 29 niche magazines,
Reaching 2468 cities and towns, 32 Radio Stations
The Times of India (TOI) is a popular English-language broadsheet daily newspaper in India. It
has the widest circulation among all English-language daily newspapers in the world, across all
formats. The Times of India is printed from the following places in India.
MISSION STATEMENT OF COMPANY
“Create & build brands with differentiated content to capture relevant audiences and market the
value of these to advertisers to help them sell and strengthen their brands”.
The present management of The Times Group has been instrumental in changing the outlook of
Indian journalism. In India, as is elsewhere in the world, the Editor of a newspaper has
traditionally been considered as the most notable position in a newspaper set up. The Times of
India, however, changed this in the early 1990s, in keeping with the management policy of
treating the newspaper as just another brand in the market.