07-07-2012, 10:14 AM
COMPARATIVE ANALYSIS and CONSUMER PERCEPTION
COMPARATIVE ANALYSIS & Consumer perception –CAFE COFFEE.ppt (Size: 487 KB / Downloads: 44)
ASPECTS CONSIDERED
ProductII)
Price III)
PlaceIV)
PromotionV) Tie-UpAmbience and SurroundingInternational PresenceFuture StrategyIt’s All in The MindSWOT Analysis
Outlets Visited
Park Street
Elgin Road
BARISTA
IntroductionMarketing MixI) ProductII) PriceIII) PlaceIV) PromotionV) Tie-up
EFFECTS OF FOREIGN PLAYERS
Costa Coffee
Coffee bean & Tea Leaf
Suggestions And Recommendation Conclusion
Bibliography