04-03-2013, 10:12 AM
GROWTH OF FAST FOOD CHAINS IN INDIA
GROWTH OF FAST.docx (Size: 1.06 MB / Downloads: 24)
INTRODUCTION
KFC, Pizza Hut and Domino’s are just three examples of the many fast food chains operating in India. In the past few years, the food sector has taken a huge leap as far as the growth of the food sector is concerned and especially in the fast food segment. Every corner of the street today has stalls or shops, small or big, operating and growing.
As far as the huge food chains are concerned, they basically operate in malls in big cities or metropolitan cities whereas in smaller cities like Lucknow, Jaipur, etc. they not only operate in malls but they have actually opened up as dine in restaurants. “It wouldn’t make sense if we positioned ourselves merely as a convenience, delivery brand,” explains Ajay Kaul, MD, Domino’s India. Taking a cue from McDonald’s runaway success of Rs 20 burgers and Rs 7 ice-cream cones, Pizza Hut too introduced a heavily Indian zed menu with prices starting as low as Rs 75.
Home delivery is another system which has started spreading branches in India with the facility being made available at the speed of order delivery in half an hour. Nearly 65% of Domino’s revenues come from home deliveries and the segments dominance is expected to continue. “As our urban life continues to get busier, home deliveries will become more popular. But in smaller markets dine-in will drive growth,” adds Ajay Kaul. All the major MNC fast food chains such as McDonald’s, Yum! (which owns the KFC and Pizza Hut brands), and Domino’s are fast changing their stripes and business models in India.
BACKGROUND
Jubilant Foodworks was founded in 1995 and the company opened its first Domino's pizza store in January 1996.The Domino's brand was founded in the United States of America in 1960 by Thomas and James Monaghan. Since then, that business has grown into a global network of over 8,500 pizza stores in more than 60 countries, involving over 2,000 franchises.Jubilant Bhartia Group holds the master franchisee rights for the Domino's Pizza brand and operations for the whole of India, Nepal, Sri Lanka and Bangladesh. The company will continue to use the brand name of 'Domino's Pizza' for marketing and other related purposes
POLICIES AND INFORMATION
Recruitment is the step towards Selection. Generally recruitments are either taken care by the HR Department Head or the manager (whoever is responsible for hiring). There is a process for hiring a candidate that is usually to be followed in large organizations. When there is a requirement, the HR department is communicated about the same.
The HR department then goes through the database of candidates it has or it would send the requirements through Classifieds, Job portals, etc. By sending these requirements, the organization is likely to get feedback from eligible candidates in the form of CVs. The requirement advertisement should mention the Job Analysis (Job Description and Job Specification) so as to avoid attracting unnecessary applications.
This also makes it easier for the HR department to shortlist from the applications and this will help reduce any bias from the HR resulting due to over examining the applications, boredom, etc. Recruitment and Selection are two different terms even though they are always mentioned together. After the recruitment process is accomplished it gives way to the selection process.
PIZZA MAKING TRAINING
Domino’s Pizza India has remained focused on delivering great tasting Pizzas and sides, superior quality, exceptional customer service and value for money offerings. Domino's have endeavoured to establish a reputation for being a home delivery specialist capable of delivering pizzas within 30 minutes or else FREE to a community of loyal consumers from all our stores around the country.
Target time
Resource needed
Key learning points
Read & practice
Skill check
HR DEVELOPMENT PROGRAM
Domino’s fast-paced global business requires support from strong HR professionals with a broad range of experiences. The HRD Program was designed to develop and prepare future Domino’s human resource leaders.
During the program you will work in a series of rotational assignments. We’ll work together to specifically select these roles to help you achieve your long-term career goals and strengthen your credibility as a strategic business partner.
These positions are held during the first 3-4 years of your Domino’s Pizza career and require company sponsored relocation(s).
OVERVIEW OF BUSINESS
According to the India Retail Report, 2009, Dominos is the largest pizza chain in India and one of the fastest growing multi-national fast food chains between 2006-2007 and 2008-2009, in terms of number of stores. The Food Franchising Report 2009 has estimated that it is one of the largest and fastest growing international food brands in South Asia and the market leader in the organized pizza home delivery segment in India with over 65% market share. As of August 31, 2009, the company has operated 274 stores in India located in 20 states and union territories, including in 55 cities across the country, and, through a sub-franchisee, five stores in Sri Lanka.
On an average, 1.81 million pizzas, including add-ons such as garlic bread and cheese dip but excluding beverages ("Add-ons"), were sold each month throughout the pizza stores in India in fiscal 2009 and for the three months ended June 30, 2009, 2.36 million pizzas (including Add-ons) were sold each month. The company operate as of August 31, 2009, four regional supply chain centers, or commissaries, located in Noida (Delhi NCR), Mumbai, Bangalore and Kolkata.