22-09-2016, 09:47 AM
1455608866-JetblueOD.pptx (Size: 1.44 MB / Downloads: 5)
MOTTO : “TO BRING HUMANITY BACK TO AIR TRAVEL”
JetBlue was incorporated in Delaware (August 1998)
Founded by David Neeleman in February 1999 under the name “NewAir”.
Southwest’s approach : low-cost travel, in-flight entertainment, TV on every seat & satellite radio.
SOC- System Operations Centre
Comprised of 5 teams (Maintenance Control, System Control, Crew Services & Blue Watch-security)
By fostering an environment that puts crewmembers first had bring them problems:-
Bad customer services
Disgruntled employees
Other problems:-
Main competitors
Culture shift
Outdated processes
Organizational Changes
Turnover in leadership
Expansion into international markets
Increased no. of departures
Introduction of a new fleet type
External Pressures
Bankruptcy
Increased fuel prices
Increasing number of low-cost carrier
INTERVENTION……..
Created a positive atmosphere in the working meeting
Met the needs of the SOC crewmembers
Follow-up with Denison Survey - 6 month after the launch of the project.
DOCCMS allows organizations to monitor progress using 4 indexes.
ADAPTABILITY
MISSION
CONSISTENCY
INVOLVEMENT
Denison Organizational Culture Change Monitor Survey (DOCCMS
Conclusion
JetBlue plans to continue their work with DOCCMS.
Use the survey annually to assess strengths & weaknesses.
OD consultant set the foundation
Delegating key tasks to stakeholders
Having clear sponsorship
Accountable leaders
Creating high performing culture
Possibility of late-arriving aircraft is avoided because the SOC communicate to each other efficient, effective manner