01-11-2016, 11:00 AM
1462815875-907419634364873786382500.ppt (Size: 7.51 MB / Downloads: 6)
The Context
72% of India lives in its villages
60% of workforce related to Agriculture
Agriculture accounts for 24% of GDP
The State of Indian Farmer
Small Landholdings
Low literacy , Low Income
Over dependence on Rain
Weak Infrastructure : Physical , Social
Underserved on supply side
Monopoly channel on demand side
Over dependence on intermediaries
A premiere S & T institution of the Government of India
Established in 1976, for providing e-Government / e- Governance Solutions
In 1975, the GOI decided to take effective steps for the development of information systems and utilization of information resources
Active promotion and implementation of Information and Communication Technology (ICT) solutions in the government
LIST OF ITC INITIATIVE
Land record Computerization
Eg. Bhoomi(Karnataka), Tamil Nilam(Tamil Nadu), Bhuyan(chhatisgarh), Bhumi(West Bangal
Agarmarket
Asha (assamagribusiness.nic.in)
Rural bazar
E-Governance for Rural Masses
Rural Digital Services
Lokvani
Lokmitra (In himachal Pradesh)
Case study
Agricultural marketing
Agriculture, in the broadest sense means activities aimed at the use of natural resources for human welfare.
marketing is a series of activities involved in moving the goods from the point of production to the point of consumption.
The agricultural marketing system is a link between the farm and the non-farm sectors.
Efficient Marketing System
To enable the primary producers to get the best possible returns.
To reduce the price difference between the primary producer and ultimate consumer.
To make available all products of farm origin to consumers at reasonable price without impairing on the quality of the produce.
Common defects agricultural marketing in India
Lack of organization
Presence of middlemen
Numerous market charges
Market malpractices
Lack of standard weights and measures
Inadequate storage
No standardization of price and quality
Lack of marketing finance
Want of proper market information