01-03-2013, 02:47 PM
ROMI Assignment : Sony and FIFA Partnership
ROMI Assignment.ppt (Size: 298 KB / Downloads: 30)
Introduction
SONY : Chosen as a sponsor in the digital life category.
The FIFA partnership would be a great opportunity for Sony to associate with the Football lovers.
As FIFA world cup is one of the largest sports fiesta in the world , it will help sony create attachment with billions of people emotionally for a long period.
ROMI Implications
A great opportunity to connect with a very large pull of Football lovers.
Great communication platform.
The Digital generation emergence and a large pool will help Sony position itself in the most favoured way globally.
Unique language factor.
Leveraging the assets as well as enhancing further growth.
Branding Strategy
Campo Sony (Sony Field), launched on Monday Most.
Encouraging the billions to watch on digital platform as everyone won’t be able to go to the stadium .
Use of Social Media like Facebook, Twitter etc.
Creating Games where people can actually involve themselves in FIFA.
Reward schemes like Tickets, Stadium trips etc.
Empowering 3D technology.
Also using the camera fun move to brand the product line.