09-01-2014, 02:58 PM
RADI
Radio Mirchi.pptx (Size: 471.15 KB / Downloads: 24)
INTRODUCTION
Radio Mirchi is the most popular private radio channel in India
It has the largest operating network with its presence in 32 cities and 4 metros
This case talks about the company’s innovative marketing and promotional campaigns
It also describes the government policies and their impact on Radio Mirchi and FM broadcasters
I July 1999 the GOI decided to privatize the FM radio sector in keeping the Supreme Court direction and commitments laid down in the ninth FYP
The GOI offered licenses for a 10-year period, charging a license fee with a 15% annual hike
In 2000 GOI started bidding process for 108 FM radio licenses in 41 cites
Radio Mirchi bided for 64 F and won 12 licenses
Radio Mirchi started off first from Indore
Competition for ads revenue among other FM (Mumbai and Delhi)
PLACE
Mumbai
Pune
Ahmedabad
Delhi
Indore
Kolkata
Chennai
Bangalore
Jaipur
Hyderabad
Patna
Jalandhar