19-01-2016, 03:35 PM
Introduction
Neo is Asia’s one of the largest independent full service market research firm specialized in multi-country market research. They conduct various studies in qualitative, Quantitative, and online market research. It has members who are part of market research associations like ESOMAR, AQR and ISO 9001. It is providing full-service operations in Switzerland, Thailand, United Kingdom, France, UAE, and India.They have client servicing offices in 6 major countries with dedicated research professionals and project managers to take care of research process and procedure in these countries.Neo research provides a full range of market research service to global clients. Neo research offers a wide range of qualitative and quantitative research services both nationally and internationally As an independent company, they offer unmatched detail and unbiased content for every region, country, category and channel. From socio-economic context to intimate detail on the smallest products or markets, Neo provides market research and surveys focused on organization’s needs.Our extensive network of strategic analysts in countries provides the depth of global, national and local business information required in today’s increasingly international business environment. Our global industry specialist teams ensure the international consistency of our research. Emerging countries or developed economies: we identify the next opportunity before anyone else.
Profile of Marketing Research Industry
During the 90s, not many companies were aware of Market Research. There were only a handful of large Indian companies commissioning Market Research projects and even the projects commissioned were not very challenging. Market Research agencies used to largely carry out ‘information’ based projects mainly for FMCG products. For e.g. companies were commissioning Market Research to know which brand of soaps were selling in the market and why customers were buying a particular brand of soap etc. Client expectations were low, few Market Research agencies in the market at that time used to deliver well and everybody was happy. Business decisions were rarely based on Market Research and the expected deliverable from the Market Research agencies was to fill the ‘information gaps’ of the marketing team. This trend continued for almost the entire 90s decade. Real transformation in the Indian Market Research scenario began to happen after MNCs began to enter India on a large scale because of the economic liberalisation. MNCs with their exposure to and understanding of the value of Market Research began to use Market Research on a large scale. MNCs also started using Market Research for making better business decisions and the final deliverable of Market Research became a strategy. This trend started creating an increased awareness about Market Research in India and many more companies started commissioning Market Research. Increasing importance of Market Research also increased client expectations.
Market Research agencies had to quickly adjust to meet increased client expectations. Many Market Research agencies started tying up with international Market Research agencies, brought in the latest tools, started hiring better qualified professionals as a result of which the quality of Market Research projects increased substantially. Increase in the number of companies commissioning Market Research and their willingness to pay more resulted in big growth for the Indian Market Research industry. Indian Market Research is set for even bigger growth. Today, it is not just the MNCs and large Indian companies which commission Market Research. There are many mid sized Indian companies and even family run Indian companies which commission Market Research.
Why do mid sized and family run companies want to commission Market Research?
It is because there is huge awareness of the value and utility of Market Research. Today, the market for most products and services is very competitive in the Indian market. Many companies understand the need to make better business decisions in the Indian market using Market Research. Indian Market Research industry is currently estimated at around Rs. 675 crores. The size of the Indian Market Research industry is still very small compared to the Indian advertising industry which is estimated at Rs. 16,300 Crores. However, the growth of the Indian Market Research industry during the last 20 years has been very substantial.
Vision, Mission and Value
“Our vision is to be one of the most respected and trusted market research organizations in the whole world”
Mission
We believes that our clients' success is essential and most important to our own success and we therefore strive to provide Best Return on Investment.
Values
Our very core values are client servicing, client obsession, integrity and passion for research.