09-05-2014, 11:56 AM
Analyzing Case Studies
Analyzing Case.ppt (Size: 882.5 KB / Downloads: 10)
Why analyze case studies?
Provides insight into managerial problems
Brings experience into the classroom
Provides common information for a group of people to discuss management issues
Step 1: Gaining familiarity
Thorough grasp of information in the case
Who, what, where, when, how
Types of information
Fact - seen or heard by 2 or more people
Inference - judgment based on supporting evidence
Speculation - cued from info but not verifiable
Assumption - totally independent of evidence
Step 2: Recognizing symptoms
List all indicators that something is not as expected
Note who is bothered by particular situations
List should be as exhaustive as possible
Step 3: Identifying goals
List all goals by the major individuals, groups, etc. in the case
Includes identified and inferred constituents and goals
Executive Summary Sample
Atlas aims to focus its operations on a commitment to growth in sales and profitability in conjunction with its new corporate strategy and structure. Atlas can achieve this high growth through utilization of its current excess capacity. It will continue to serve as a source for high quality/differentiated products in addition to penetrating another segment under a different product name to help Atlas achieve this growth while minimizing risk. The evolution of Atlas into a corporation will include functional strategy changes in organizational structure, planning, and risk reduction. This will be accomplished through establishing clearer lines of authority to encourage organizational focus on a common goal, hiring of an executive to replace Jerry Nelson, and hiring a financial controller/planner to resolve current problems and reduce risks.