14-09-2013, 04:26 PM
Management Information Systems
Management Information.doc (Size: 80.5 KB / Downloads: 17)
INTRODUCTION
All of our restaurants use computerized information technology systems that are designed to improve operating efficiencies, provide field and corporate management timely access to financial and marketing data, reduce restaurant and corporate administrative time and expense and facilitate an enjoyable guest experience by allowing our guests to customize menu items, food preparation and payment options as desired. Our restaurant systems include a point-of-sale system, a labor scheduling and management application and an inventory usage analysis system. In 2008, the Company made available online customer ordering via the Company website. The data captured by our restaurant level systems include restaurant sales, cash and credit card receipts, quantities of each menu item sold, customer counts, daily labor expense and inventory movement. This information drives in-store reporting and analysis systems designed to help our management teams run their restaurants efficiently and profitably. Each week, every restaurant prepares a flash profit and loss statement that is compared to other relevant measures such as budget and prior year. Additionally, the information is transmitted to the corporate office on a daily basis for use by our corporate information systems.
Our corporate information systems provide management with operating reports that show restaurant performance comparisons against items such as budget, prior years and other company restaurants. Multiple reporting time frames are available, including current week, current accounting period and year-to-date. These systems allow us to closely monitor restaurant sales, cost of sales, labor expense and other restaurant trends on a daily, weekly and monthly basis.
We believe these systems enable both restaurant and corporate management to adequately manage the operation and financial performance of our restaurants. Additionally, we believe the systems are scalable and flexible enough to accommodate or integrate with any technologies necessary to support new initiatives.
We are also certified as being in compliance with the Payment Card Industry Data Security Standard requirements for Level 1 merchants.
General Information.
We believe that you have the right to understand how your information is stored and used. We require that sites linked to our Site contain a notice identifying their privacy policies. We are not responsible for the privacy practices of any third parties or the content of linked sites, although we do encourage you to read the applicable privacy policies and terms and conditions of such parties or web sites.
Information You Provide Us.
In general, you can visit CPK.com without telling us who you are or revealing any information about yourself. If you choose to register, and are 16 years of age or older, we will collect your name, date of birth, email address, and street address along with other information you may choose to submit, and you will choose a password as part of the registration process ("Personally Identifiable Information" or "PII"). If you make a purchase on our Site we will also ask you for additional information including the credit card number and expiration date, billing address, shipping address, name on the account and telephone numbers for the billing and shipping addresses ("Credit Card Information").
Cookies.
We use cookies to personalize our Site for you and to collect aggregate information about site usage by all of our users. A cookie is a text file that our Site transfers to your computer's hard drive for record-keeping purposes and to enhance the quality of your visit to our Site. The cookie assigns a random, unique number to your computer. It does not contain information which would personally identify you, although we can associate the cookie with any personal identifying information that you provide us while visiting our Site. Our cookie records "clickstream" information (data reporting the URLs or names of the pages on our Site that you have visited). We do not allow anyone else to access your cookie.