17-06-2013, 04:52 PM
Retail Outlet and Tagging Standards of Pantaloons, Guwahati
Retail Outlet.docx (Size: 715.13 KB / Downloads: 62)
EXECUTIVE SUMMARY
This project talks about Retail outlet, Tagging standards and customer satisfaction on Pantaloons, Guwahati store.
The first part is Customer satisfaction. All the queries, complaints, announcements activities are done in Pantaloons Green Desk called as Customer Service Desk. I was managing the Customer Service Desk by regularly serving customers, staffs and managers and acting as a channel of communication between them. Also some light is thrown on morning meetings of staffs with the managers of Pantaloons Guwahati branch.
My major work was done in Customer Service Desk where I solved the queries of customers, green card/payback card related issues and approach customers for Green card enrolment so as to retain the existing and new customers.
Consumer retention is the key success factor for any retailer in current competitive market. Also, a detailed study was made to understand the company profile, some insights of Pantaloons Guwahati branch, and major competitors of Pantaloon.
The second part is Tagging standards of Pantaloons, Guwahati Store. A detailed study is made to understand the tagging standard pattern of Pantaloons. Tagging is necessary to know the brand of product, price and to prevent from theft. In this project report, types of tags, which tag is used in which product and its benefits is discussed in detail.
INDIAN RETAIL INDUSTRY OVERVIEW
In India over 94% of the retail sector consists of traditional unorganized stores and street-vendors. With no large players, infrastructure being far from adequate and a tiny part of the population being able to afford it, , Indian retail never attracted large business houses and majorly focused on niche product segments and luxury goods. This was till they realized that retail in India is a USD $353 billion industry [BMI India Retail Report 2010] growing at a CAGR of 10% and contributing more than 25% to the country’s GDP. Indian retail has traditionally been an unorganized sector, where retailers lacked the means as well as the will to develop or expand. Retail could also never enjoy the support of the Indian consumer, who is famous for being miserly and treating shopping as a thrill of discovering bargains and discount deals on his own.
FUTURE GROUP
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India.
The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail
PROFILE OF PANTALOONS
Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space. Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King of Retail". Pantaloon's headquarter is in Mumbai. The company currently operates over 5 million square feet of retail space and has plans to increase it to 30 million sq. ft by 2011.
Pantaloon's origin can be traced to 1987 when the company was incorporated as Manz Wear Private Limited, the company launched Pantaloons trouser, India's first formal trouser brand. In 1992, Pantaloon launched its IPO. In 1994, The Pantaloon Shoppe - exclusive menswear store in franchisee format was launched across the country. Pantaloon started distribution of distribution of branded garments through multi-brand retail outlets across the nation. In 2001, Big Bazaar, India's first hypermarket chain was launched. In 2002, Food Bazaar, the supermarket chain was launched. In 2006, Future Capital Holdings, the company's financial arm launched real estate funds, "Kshitij" and "Horizon" and private equity fund "Indivision". The company is also planning forays into insurance and consumer credit. The company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, all, Top 10 and Star and Sitar. The company also operates an online portal, futurbazar.com.
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity has been created keeping in mind the growth and the current size of the company’s value retail business, led by its format divisions, Big Bazaar and Food Bazaar.
PERFORMANCE OF PANTALOONS, GUWAHATI STORE:
Pantaloons, Guwahati Store is connected to the central division via the internet therefore hey has access to the data about the billings and revenue, the size and available space in the store and the number of sales representatives present. So the benchmarking is done on the basis of direct product profitability, profit per square foot basis, profit per customer entering in the store, or the overall profit.
But as the company is now going forward with the launch of individual retail stores for the private brands which are doing good, it seems that they might be looking at the direct product profitability. As the data about number of customers visiting the store is collected they might be doing the benchmarking on the basis of revenue or profit per customer entering the store.