22-12-2012, 01:16 PM
Retail visibility of Aircel with respect to competitors
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Executive summery
The project titled “Retail visibility of Aircel with respect to competitors” has been carried out for AIRCEL,Pune,MH. The main objective of this project is to know the Status of the company with the competitor and how to regenerate their confidence in the prevailing market condition. The whole summer internship period with Aircel has been full of learning and sense of contribution towards the organization. In this project the great emphasis is given to find out the retail visibility of Aircel with respect to competitors, whether its better than other competitors or not?
Aircel is a telecom network providing company. The main objective of this company is to provide the best services to their customer in low cost as compared to their competitor. They offer more value added service in marginal cost. Occasionally they give some offers for the benefit of the customers and retailer and distributor. According to the study of the markets, it is being observed that there are many players available in the markets and some of them are really doing well but if we talk about retail visibility of these companies, Aircel’s retail visibility is less effective than other companies. The needs and wants of the client taken into consideration.
INTRODUCTION
TELECOMMUNICATION - The word telecommunication was adapted from the French word telecommunication. It is a compound of the Greek prefix tele-, meaning 'far off', and the Latin communicates, meaning 'to share'. Telecommunication is the transmission of signals over a distance for the purpose of communication. In modern times, this process almost always involves the sending of electromagnetic waves by electronic transmitters but in earlier years it may have involved the use of smoke signals, drums or semaphore. Today, telecommunication is widespread and devices that assist the process, such as the television, radio and telephone, are common in many parts of the world. There is also a vast array of networks that connect these devices, including computer networks, public telephone networks, radio networks and television networks. Computer communication across the Internet, such as e-mail and instant messaging, is just one of many examples of telecommunication.
Telecom Industry in India
The telecom industry is one of the fastest growing industries in India. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world. Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China.
India‘s mobile phone subscriber base is growing at a rate of 82.2%.
China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific. Compared to that India ’s share in Asia Pacific Mobile Phone market is 6.4%. Considering the fact that India and China have almost comparable populations, India’s low mobile penetration offers huge scope for growth.
History of Indian Telecommunications
Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the governments,
Ministry of Communications.
Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas.