30-08-2013, 02:55 PM
Retailing Management: Text and cases
ABSTRACT
This eminently readable book on retail management is a must read for every one who has
interests in this trade format. The work of Swapna Pradhan primarily deals with
theoretical basis concepts of retail management like format and layout retail store;
merchandise planning, procurement, category management and retailing human resources
management. The publication also makes a detail analysis of case studies in Indian
context. It is an invaluable contribution to the literature on retail management and very
useful to the students and practioners of retail, especially organized modern retail trade.