16-07-2012, 04:59 PM
search engine optimization
SearchEngineOptimization.pptx.pptx (Size: 181.21 KB / Downloads: 23)
Search Engine Optimization
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Some popular search engines are Google, Wikipedia, Netscape, Msn search.
How Search Engine Works
Unlike humans , search engines are text driven.
search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about.
search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider.
Why SEO important?
It gain much popularity and became one of the dominant profession.
Improve competitive edge.
Enhance sales.
Increase return on the investment.
Saves time and money.
Title:
title of your site is very important for multiple reasons. A good title gives a visitor a clue where he’s located, but the most important value of your title tag is the search engine purpose.
To make your article or website readable and scan-able for your visitors, you should use headings to separate different parts of your content.