01-09-2014, 11:56 AM
SCOPE OF THE STUDY
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INTRODUCTION
As a step in to the next millennium, managers will be witnessing new dimensions in designing their organization. The continues change in the industrial environment will force today’s organization’s to adapt to the existing system. Study about this organization will benefit to review the new dimensions in building of high-tech corporate of the future.
Organization is the structural framework of duties and responsibilities required of personal in performing various function with a view to achieve business goals, through organization. Classicists have used the term ‘Organization’ in the form of organizing which is a part of management process. Presently the term organization is used in the following ways with or without prefix or suffix.
1.1 SCOPE OF THE STUDY
A well organized and efficiently planned organization forms the base stone of every successful business. The organization study provides an excellent opportunity for experiencing and understanding the organization in its full range. This also enables the student to find out the correlation between the theory and the real business situations.
The organization study helps in developing in internal abilities like conceptual, interpersonal skills and there by encourage the entrepreneurial capabilities of the student. The study covers the functioning of marketing, personal(HR),purchase, finance and Production departments.
THE FOOTWEAR INDUSTRY
The history of footwear goes back many 1000 of years. Today, foot wear industry manufacture a wide range of footwear varying from leather, rubber and other synthetic materials of styles varying from Casual, formal, work and athletic shoes. Paraffin wax and China clay are the most important raw materials. These are easily available in India, English India Clay Ltd., Thiruvananthapuram provides the china clay for the footwear manufactures.
Important hawai footwear manufactures in India are Lunar, Paragon, Bata, Rubco, Premier, Fisher etc., Paragon Industries is the largest manufactures of hawai chapels in Kerala. Lakshmi group is the largest manufacture of footwear of standard quality. Footwear Industry is a high profit and fast growing industry, which provides good income to the country.
There is cut-throat competition in the hawai chapel industry. There are a number of hawai chapel manufactures and hence if one has to survive in the industry, it has to strengthen its marketing network. The competition in the industry rises as the number of Hawai manufactures, increases and it is due to high price of rubber products in the market. So in the years to come, the competition in this industry is going to increase and it is going to be a testing time for the present manufactures.
Lunar Rubber Pvt. Ltd is one of the well known of most advanced manufacture of footwear and Umbrella. Lunar Rubber's Pvt. Ltd emphasis on providing customer satisfaction of Quality products. Now a day's rubber industry is growing exponentially. Rubber is an important material in the modern world. Every year the use of rubber is rising. Now the rubber has become an indispensable material, which has got much demand in daily life
1 FINANCE DEPARTMENT OF LUNAR
Finance is regarded as the lifeblood of business & enterprises. In modern money oriented company, Finance is one of the basis foundations of all kinds of economic activities. It is the master key, which provides access to all the sources for being employed in manufacturing of merchandising activities.
Efficient management of every business enterprise is closely linked with efficient management of its finance. Business finance can broadly be defined as the activity concerned with planning, raising, controlling& administrating of the funds uses in the business.
The finance department is under the control of finance manager. The finance Manager prepares the budget and he allocates the funds. Other accountants are helping him in this matter.
In Lunar Rubbers all accounts are computerized and they follow double entry system of book keeping.
CONCLUSION
Lunar is a name that stands for quality Hawaii Footwear. This Company is mainly producing Hawaii chapels and umbrellas. Lunar product s are manufacturer as per strict quality guidelines. These commitment and efficiency of employees helped Lunar products to capture the highly competitive market product quality enables the organization to get the prominent place among the competitors.
When I analyzed various departments I can understand that dedicated employees are the key factor in Lunar’s success. All the employees are very cooperative and supportive and they always try to achieve organization goals together. The long vision of management helped to win the competitive market. The marketing strategy and financial decision are sufficient to capture the market and Lunar having strong production unit. The company is now progressing towards full automation to keep in place with expansion programme for the surviving the escalating domestic and international demands.