28-08-2012, 05:18 PM
SELLING OF PROMOTIONAL PRODUCTS WORTH 5 LAKHS FOR ARKA LEISURE AND ENTERTAINMENT (p) LTD
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HISTORY OF THEME PARKS AND HOSPITALITY INDUSTRY.
The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, etc.), management, marketing, and human resources.
The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information. Amusement park and theme park are terms for a group of entertainment attractions and rides and other events in a location for the enjoyment of large numbers of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. Amusement parks evolved in Europe from fairs and pleasure gardens which were created for people’s recreation. The oldest amusement park in the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark. In the United States, world's fairs and expositions were another influence on development of the amusement park industry.
In common language, theme park is often used as a synonym for the term 'amusement park'. A 'theme park' is actually a distinct style of amusement park, for a theme park has landscaping, buildings, and attractions that are based on one or more specific or central themes. A plurality of themes is not required to be considered a 'Theme' park. Despite the long history of amusement parks, where many parks have traditionally incorporated themes into the evolving design and operation of the park, qualifying a park as a theme park, the first park built with the original intension of promoting a specific (or exclusive set of) theme(s), Santa Claus Land (currently known as Holiday World & Splashing' Safari) located in Santa Claus, Indiana, did not open until 1946. Disneyland, located in Anaheim, California, built around the concept of encapsulating multiple theme parks into a single amusement park is often mistakenly noted as the first themed amusement park.
Thrill rides
There is a core set of thrill rides which most amusement parks have, including the enterprise, tilt-a-whirl, the gravitron, chair swing, swinging inverter ship, twister, and the top spin. However, there is constant innovation, with new variations on ways to spin and throw passengers around appearing in an effort to keep attracting customers.
Water rides
Amusement parks with water resources generally feature a few water rides, such as the log flume, bumper boats, rapids and rowing boats. Such rides are usually gentler and shorter than roller coasters and many are suitable for all ages. Water rides are especially popular on hot days.
Since the 1980s, the amusement park industry has become larger than ever before with everything from large, worldwide type theme parks such as Disneyworld and Universal Studios Hollywood to smaller and medium-sized theme parks such as the Six Flags parks and countless smaller ventures in many of the states of the U.S. and in countries around the world. Even simpler theme parks directly aimed at smaller children have emerged, including Lego land opened in 1999 in Carlsbad, California (the first Lego land opened in 1968 in Billund, Denmark). The only limit to future theme park ventures is one's imagination. Amusement parks in shopping malls began in the 1990s[blending traditional amusement park entertainments—roller coasters, water parks, carousels, and live entertainment—with hotels, movie theaters, and shopping facilities. Examples of giant mall parks are West Edmonton Mall, Alberta, Canada; Pier 39, San Francisco; Mall of America, Bloomington, Minnesota.
GLOBAL SCENARIO
US theme parks and attractions will see a decline in business, as their counterparts in emerging destinations, such as the Middle East, Africa and even Asia, are expected to grow, a top executive in this sector of travel and tourism has said. “Majority of the growth will take place in the Middle East particularly in the booming markets of Dubai and everywhere in the United Arab Emirates,” said Charlie Bray, president & CEO, International Association of Amusement Parks and Attractions.
Within this expanding sector, the amusement and attractions segment is expected to contribute its own steady increase. Fueled by vibrant expansion in nations throughout the Middle East, Asia, and elsewhere, the global attractions and leisure business is expected to grow significantly. According to PricewaterhouseCoopers (PWC), the UAE has major projects planned in Ras Al Kamiah, Abu Dhabi and Dubai. Dubai land is expected to be the largest tourist destination in the Middle East with 22 different multi-million dollar projects planned, including theme parks from industry leaders like Six Flags, Universal and Anheuser Busch, the first golf course designed by Tiger Woods and the Dubai Snow dome which offers year-round skiing.
INDIAN SCENARIO
Investments to the tune of Rs 10,000 crore are likely to flow into the domestic amusement park and leisure sector by 2020 with about 500 new amusement parks are expected to come up across the country by then, an industry body has said.
Currently the Indian Amusement industry is of Rs. 4,000-crore and the leisure industry expects fresh investment of Rs 10,000 crore by the year 2020. In terms of employment generation, the new amusement parks are likely to create jobs for six crore man-hours per month. Global leaders in entertainment parks and attractions like Universal Studios, Disney, Sony and Ripley Entertainment are mulling over investments of billions of dollars in India considering the vast potential in this region. Private equity funds are also aggressively dedicating resources towards this sector.
The domestic amusement park industry is estimated to grow by 10% per cent per annum till 2009-10. Robert E Masterson, chairman of Ripley Entertainment Inc, who visited India for the 8th IAAPI Amusement Expo said the world’s leading players would set up bases in India within the next five years.
“The opportunities and challenges are probably the greatest here. All leading players are quietly planning to enter India, a market where the rate of growth is five times of that of North America. India is the fastest growing region in the world,” Masterson said. The Indian Association of Amusement Parks and Industries (IAAPI) will be organizing its 9th Amusement Expo 2009 in Mumbai from February 21st to 23rd February, 2009. The three-day event would see participation of over 50 exhibitors from Argentina, Belgium, Canada, China, Dubai, Germany, Hong Kong, Italy, Japan, Singapore, Switzerland, Thailand, the US and the UK.
HISTORY OF PARENT COMPANY
Agri Gold Group in the last 15 years focused its industrious mission on generating opportunities and promoting prosperity in rural and semi urban areas. Creating earning opportunities at multi levels has been its business approach in the last 15 years.
Power, Tourism, Infrastructure and Agri Business are the core segments of the Group. Thus the group is emerging as a conglomerate tower on a strong foundation of its principles and concepts. Thus the turnover of this company is 5000crores.
The success dossier ''AGRI GOLD'' has added another leaf by unfolding the strategic diversification into Leisure and Entertainment Industries by establishing cultural and entertainment destinations. In these destinations, where Temple Tourism of India with Buddhism and Hinduism comes alive, culture and entertainment will have the central focus in the thrilling and natural environs. Architects from Australia, creating the theme, will adopt the Traditional Temples and Buddhism architecture to recreate the past glories that give you an insight into the rich legacy. Strategically these destinations of Culture, Entertainment, Spirituality and Traditional Healing and Rejuvenation will be developed closer to the heritage places.
Agri Gold Group of Companies, since 1995 has been making impressive forays into different sectors with its visionary approach. Team drive and conceptualized business. The success of the group is based on its ability to build on Forward and Backward Integration.
Having the focus on providing Aaharam (Food), Aarogyam (Health and Wellness), Aavasam (Housing) and Aanandam (Entertainment) to the consumers, customers at large. Agri Gold Group in the last 15 years focused its industrious mission on generating opportunities and promoting prosperity in rural and semi urban areas. Creating earning opportunities at multi levels has been its business approach in the last 15 year. Agrigold Group since 1995, has had its corporate mission as the guiding principle, for all its planning. In seven years the company has grown into a diversified conglomerate and is steadily expanding into green field areas with that objective of investing into those sectors which promote ever green revolution in food, Nutrition and employment security.