18-04-2013, 04:37 PM
SERVICE SECTOR MANAGEMENT
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INTRODUCTION
The Industrial involved changes not in the production but also in the financial structure, transportation as well as communication net-work. The economic benefits of large scale production could never had been realized without the emergency of two biggest service sector viz. rail, roads and banks.
The days when the perception of service sector remained confined to work with only service motto are gone. The services were done without charging any fees or accepting any obligation. The mechanized system had paved a way for socio-economic transformation which has made possible to increase the level of disposable income.
We spend more when we earn more. We take interest in availing modern facilities and amenities. The manufacturing sector contributes a lot to the process. Primary and secondary sector finds it difficult to cope with the increase socio-economic requirement. This has drawn attention on the tertiary sector.
As India move toward a service economy, marketers needs to know more about managing and marketing service product. During the past decade services have increasingly assumed an important role in the Indian economy. Service have gained dominance even since this trends was set in the nineties. The completion in the service organization is becoming more server and intense. As a result this organization should have a more professional to manage their business.
Definition and meaning
A service is an act or performance offered by one party to the another. They are economic activities that create value and provide for customers at specific times and places as a result of bringing about a desired change in or on behalf of the receipt of the services.
The termed service is not limited to personal service like medical service, beauty parlors, legal service, etc. according to marketing experts and management thinkers the concept of service is wide one. The termed services are defined in number of ways but not a single one is universally accepted.
Growing Importance of Service
There has been increaser in the demand for the service of professionally qualified technicians with the establishment of the technical institutes.
Communication service like entertainment, education and the right information by the public is more important. Due to increasing standards in education there is an increasing demand for educational institutes which are in great demand. As the number of students goes up the demand for private classes, tuitions, etc also increases. Banking service have become necessary to meet the financial requirement of the public and the national industrial sector.
Personal care services are essential to develop potentiality of an individual for a perfect personality and positive image. With the increase amount of trade and business, done by the rode there has been demand for transportation services which benefits various automobile manufactures. The tourism industry has geared itself to make the tourist enjoy the holiday season in the places of their choice and take them away from monotonous existence. Adequate hospital services are essential for the well being of the society.
Hospitality services work on the strategies to satisfy the business class through their services in the terms of comfort and satisfaction. The above activities have left the management scientists, socio-economic thinkers to analyze and understand that managing service need attention, to stay in the business.
India’s Growing Services Sector
In line with the global trend, the services sector in India is growing rapidly. In 2000-01 the share of services in the country's GDP was 54.2%, up from the 51.5% recorded in 1998-99. And, all indications are that this growth will get accelerated not only because of burgeoning of services within India, but also because of their increasing export. India's high capabilities in Information Technology, and its booming IT software exports which now account for 2% of the GDP, are well-known
India's health services (manned by highly qualified and experienced personnel), super-specialty hospitals specializing in both modern and traditional Indian medical systems (like Ayurveda, Unani, Siddha and nature- cure) supported by state-of-the-art equipment, are attracting patients from across the world, and constitute a significant segment of India's services sector.
Economics
In economics, restaurants are the end of the supply chain in the foodservice industry. There is usually much competition in most cities since barriers to entry are relatively low, which means that for most restaurants, it is hard to make a profit. In most First World industrialized countries, restaurants are heavily regulated to ensure the health and safety of the customers.
The typical restaurant owner faces many obstacles to success, including raising initial capital, finding competent and skilled labour, maintaining consistent and excellent food quality, maintaining high standards of safety, and the constant hassle of minimising potential liability for any food poisoning or accidents that may occur.Additionally, when economic conditions change—for example an increase in gasoline prices—households typically spend less on dining out. In 2006, there are approximately 215,000 full-service restaurants in the United States, accounting for $298 billion, and approximately 250,000 limited-service (fast food) restaurants, accounting for $260 billion, according to the 2006 U.S. Industry & Market Outlook by Barnes Reports.
RAJDHANI THALI RESTAURENT
INTRODUCTION
It was in the year 1947. A year wrought with the ranging fires of Indian Independence. Two enterprising young brothers left their home in Gujarat for the bustling city of Bombay. They were Shri Ishwarlal and Shri Jugaldas Barot. And riding on the immense pride of being Indians in a 'Free India' they carefully invested their savings in a small restaurant business in the busy commercial area of Mangaldas Market. In time their business grew, and spurred on by sheer hard work and zeal, the duo soon earned reputation far and wide, for its south Indian food, under the banner 'Ishwar Bhuvan', for five decades.
By this time, fresh blood was taking over with Rajnikant Barot, along with Pankaj Barot, who did their Food & Service Management from Dadar catering, Shri Ketan Barot, an academic from the Sophia Catering and Kamlesh Barot, a merit card holder from Dadar Catering College in Food Service Management, all graduates of Commerce and N.K.Maheshwari from catering college dadar.
Simultaneously for the Barots, newer avenues were presenting themselves. From the early days of Ishwar Bhuvan, business had been good, and with the coffers ringing in Bombay, the Barots sought larger investments elsewhere. By the year 1980 the historical city of Baroda was also rapidly growing in commercial importance and became a distinct possibility. With characteristic foresight, they acquired a running business on the main road of Dandia Bazaar, Baroda, 'Hotel Rajdhani'.
PROMOTIONAL STRATEGIES OF RAJDHANI
Through promotion, marketers inform existing or prospective customers about service features and benefits, price and other costs, the channels through which the service is delivered, and when and where it is available.
Rajdhani follows the least aggressive in off-premise strategy.
The target market from various sources are received through this information.
SUGGESTIONS
Rajdhani restaurant is truly an Indian cuisine restaurant in its own special way providing traditional food relating to all communities of our India thus keeping the traditional culture of the country running. The strengths of this restaurant truly indicated that it has ling years to go and now is also on the verge of success in a majestic way serving not only the celebrities across India and also common people.
We have a suggestion to make that would probably might add a charm to this restaurant as a whole. Rajdhani can make their restaurants more attractive in the field of ambience by giving it more traditional outlook by adding more colors & sparking environment. They can start up with open terrace restaurants in a natural environment!!!
They could also make use of traditional folk dances aside the dining areas n arrange some shows and competitions on a regular basis thus would make one of the promotional strategies. Also the maharajas serving can also dress up in the traditional costume according to the menu items each day.