28-11-2012, 05:28 PM
SMALL BUSINESS PROSPECT IN HIMACHAL PRADESH
1SMALL BUSINESS.ppt (Size: 1.3 MB / Downloads: 27)
COMPANY INFORMATION
Royal fresh Juice Agro is a company which will produce fruit juice.
Royal fresh juice Agro is going to make unique position in terms of corporate presence and also a platform for other Fruit Juice companies, with its advanced technology and the instrumentation required to manufacture a Juice that has many different flavors, for utmost customer satisfaction.
Rfj Agro will be an environment-friendly company dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature.
OBJECTIVES
Carry out business in the field of horticulture and food processing in Himachal Pradesh
Target of capturing at least 5 per cent of the market share within a year and 15per cent by 2012-end
Providing healthy juice for customers
Finance
Will be incorporated with an initial investment of Rs.5 cr (50 million)
Two cr own capital & Three cr from loans
Market Segmentation
Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs
Variables Used for Segmentation
Geographic variables
Demographic variables
Psychographic variables
Behavioral variables
Pricing Policy
Apply the concept of providing quality product at optimum price
Provide Lucrative discounts, deals and schemes
Adopt sales oriented objective
Have one price policy to maintain a goodwill among customers.
Factors to Consider - Vending Machines
Location of current vending machines
Power sources
Marketing strategies
Size of Cans and or Bottles
Cans, Bottles, or both
Pricing strategies
Lower for healthier choices
Price all beverages the same
Price based on ounces