19-09-2012, 04:47 PM
SMART BAG
NPD VIP Smart Bag.pptx (Size: 579.95 KB / Downloads: 51)
LUGGAGE INDUSTRY
Luggage bags includes travel bags, suitcases , carry on, leather bags, etc
Market size : approximately Rs. 2,200 crore (retail market)
Largely Unorganised sector , only 4% is Organised sector
Branded sector growing at 15%
Global presense
In India , hard luggage preferred over soft ones
Drivers :
Increasing disposable income
Increase in travelling
More of a lifestyle product
Expansion in retailing and speciality stores
Facts
Largest luggage brand in Asia, headquarters in Mumbai
2nd largest luggage manufacturer in world (after Samsonite)
Market leader in India (60% market share)
Main line of business – Luggage (90% of sales)
Diversified product range
Brands - Alfa, Footloose, Elanza, Buddy, etc
Acquired UK based Carlton
Distribution rights for Delsey in India
Price range – Rs. 900 to Rs. 12,000+ per piece
Revenues: $ 116.363 million, Earnings: $ 4.334 million
Marketing budget
VIP is planning to spend Rs. 25-30 crore on advertising and brand marketing on its other brands such as delsey,footloose,alpha,skybags and buddy
VIP Smart Bag Budget – Rs. 10 lacs