12-12-2012, 05:25 PM
STUDY OF CUSTOMER SATISFACTION FOR TATA NANO CAR IN RAMTEK AREA
STUDY OF CUSTOMER SATISFACTION FOR TATA NANO CA.docx (Size: 72.73 KB / Downloads: 56)
REASONS FOR SELECTING THE TOPIC FOR RESEARCH
The researcher has selected the topic to get a better insight about customer satisfaction & public opinion about TATA NANO car. This study would also help the customer to know more about the marketing strategies applied by TATA MOTORS . The car being positioned as a car for lower class people, it’s promotional strategies will be much more useful to know the middle class customer psychology for the luxury products like car. Investigation into the appropriateness of Tata Nano car’s promotional strategies will reveal the intricacies of the customer psychology which in turn can be utilised for other small scale industries & their products.
COLLECTION OF PRIMARY DATA
The primary data was collected for the study by using the structured questionnaire for Customers and general public. Also interview method was used for collection of information from the manager.
RESEARCH APPROACH:-
i) Survey Method
ii) Observation Method
iii) Experiment Method
In this study, the researcher used survey method. In this method researcher asked customers & public about their opinion towards TATA NANO car & they do it through the survey.
RESEARCH INSTRUMENT:
Questionnaire:-
It is the method by which researcher take survey of customers of TATA NANO & public opinion towards it by asking them question about their opinion towards NANO car.