05-12-2012, 01:30 PM
PHILIPS INDIA LTD.
PHILIPS INDIA LTD.pptx (Size: 319.46 KB / Downloads: 25)
Focused Company with global leadership Positions in key Markets.
Nation’s well known and well loved brand.
Easy to use, trendy and innovative internationally acclaimed products.
Operations for over 75 yrs with over 4500 employees.
Products find use in virtually every aspect of an individual’s daily life 24X7
SEGMENTING
Market SegmentationDivision of the total market into smaller, relatively homogeneous groups
No single marketing mix can satisfy everyone. Therefore, separate marketing mixes should be used for different market segments.