21-03-2014, 02:10 PM
Sri Sai Rice Industry
EXECUTIVE SUMMARY
An organizational study was undergone at Sri Sai Rice Industry, Gangavathi as a part of the academic programme for a period of one month. Sri Sai Rice Industries Known as SSRI is a Partnership firm constituted on 22nd August 2007. The partners of the firm are namely Smt. T.Venkataramamma, Smt. S.Venkataramamma, Smt. T Rekha Rani and Smt. S Lakshmi and it has a leading position in the market with its main objective to carry out the activity of hulling paddy to obtain Rice, Broken Rice, Rice Bran, and Husk etc.
A detailed study was undertaken to understand the overall functions of the organization and individual functional departments such as Production, Human Resource, Finance and Marketing. The Products to be obtained through paddy from the Rice Milling plant are Rice, Broken rice, Husk and Bran. And the industry produces the different qualities of rice such as HMT sona, Sona masoori, Emergency, BT, IR64, and Swarna.
INDUSTRY PROFILE
Paddy in its raw form cannot be consumed by human beings. It needs to be suitably processed for obtaining rice. Rice milling is the process which helps in removal of hulls and barns from paddy grains to produce polished rice. Rice forms the basic primary processed product obtained from paddy and this is further processed for obtaining various secondary and tertiary products.
CONCLUSIONS
As the industry does not have sufficient amount of promotional policies, clear cut long term marketing strategies and product positioning, this may result as a bigger psychological disadvantage for the industry and even the company has been bearing the continues losses for the two years. Hence it is better to find out the alternatives for the same.