20-03-2014, 10:16 AM
[b]SUMMER TRAINING PROJECT REPORT On CUSTOMER SERVICES PROVIDED BY THE BIG BAZAAR AT BIG BAZAAR[/b]
SERVICES PROVIDED BY THE BIG BAZAAR .doc (Size: 1.49 MB / Downloads: 19)
THE RETAIL INDUSTRY IN INDIA
India's vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets. Driven by changing lifestyles, strong income growth and favorable demographic patterns, Indian retail is expected to grow 25 per cent annually.
Modern retail in India could be worth US$ 175-200 billion by 2016. With the economy booming, competition in the marketplace is fierce. According to 'Retail in India Getting Organized to Drive Growth', a report by AT Kearney and the Confederation of Indian Industry, retail is one of India's fastest growing industries with a 5 per cent compounded annual growth rate and expected revenues of US$ 320 billion in 2007. Rising incomes, increasing consumerism in urban areas and an upswing in rural consumption will fuel this growth to around 7-8 per cent. KSA-Technopak, a retail consulting and research agency, predicts that by 2010, organized retailing in India will cross the US$ 21.5-billion mark from the current size of US$ 7.5 billion.
Retail space
Retailers in India are the most aggressive in Asia in expanding their businesses, thus creating a huge demand for real estate. Their preferred means of expansion is to increase the number of their outlets in a city, and also expand to other regions, revealed the Jones Lang LaSalle third annual Retailer Sentiment Survey-Asia.
Deutsche Bank's research report on 'Building up India' says India's burgeoning middle class will drive up nominal retail sales through 2010 by 10 per cent per annum. The country may have 600 new shopping centers by 2011.
FOOD RETAIL
Food dominates the shopping basket in India. The US$ 6.1 billion Indian foods industry, which forms 44 per cent of the entire FMCG sales, is growing at 9 per cent and has set the growth agenda for modern trade formats. Since nearly 60 per cent of the average Indian grocery basket comprises non-branded items, the branded food industry is homing in on converting Indian consumers to branded food.
A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing. Retail organizations exhibit great variety and new forms keep emerging. There are store retailers, non store retailers, and retail organizations. Consumers today can shop for goods and services in a wide variety of stores. The best-known type of retailer is the department store. Japanese department stores such as Takashimaya and Mitsukoshi attract millions of shoppers each year. These stores feature art galleries, cooking classes, and children’s playgrounds.
PANTALOON RETAIL INDIA LIMITED
Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and employs over 30,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, all Top 10 and Star and Sitara. The company also operates an online portal, futurebazaar.com.
The Great Exchange Offer
Big Bazaar announced The Great Exchange Offer with a “Bring anything old and take anything new” concept which started andmark store. The offer was valid till the Under the exchange offer, old garments, utensils, furniture, plastic ware, newspapers or just about anything was weighed and valued and customers were given exchange coupons. The customer could redeem the coupons before the due date on the condition that he/she shops four times the value of the coupon. There were also direct exchanges on mobiles and electronic goods during the period with attractive discounts on new purchases.
BELOW THE LINE SALES PROMOTION
Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising.
A definition of below-the-line sales promotion given by Hugh Davidson:
kind, and having only a short term or temporary duration'.
CONCLUSION
The retail sector is the growing field in India.Customers can give preference towards themthere are lot of players in the market apart from that Big Bazaar holds a strong place between them.The customers can choose Big Bazaar as of their own convenience and also other factors can make to do so.The outlets of the store have visual looks and because of the products offered by them at one place can help the customers to visit the Big Bazaar.They can give preference to buy the more products at one place and the service given to them is also counted because this can help them to make satisfy to the customers.As outlet is convenient for the customers and product is available according to the category it is easy to provide better services by the Big Bazaar to their customers.the staff of the outlets and stores can also play a major role in providing better services as they individually handle every customer in the store. So it is conclude that Big Bazaar can provide the different services to their customer by giving preference to them.In this study the main reflection is that if the good sevices are given to the customers and quality is more impoved then this group can got more success and enables him to serve more strongly to their customers in a better manner that also help in retaining the customers by the big Bazaar and fulfilling all their expectations for whom which the customer is taking to purchase the products from the outlet. the method of giving service can help the customers to purchase the product by giving them, priority that is the specific chararcteristcs of the service industry and also in retail sector where sevice to the customer can count a lot.