27-07-2012, 11:29 AM
samsung
Samsng PPT.pptx (Size: 1.86 MB / Downloads: 45)
introduction
Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry.
South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul.
With assembly plants and sales networks in 61 countries across the world, Samsung has approximately 170,000 employees.
Vision 2020
Inspire the World, Create the Future."
Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.”
SEGMENTATION
Demographic by Age:
- Middle Age groups
- Teenagers
- Executive class
Behavioral Segmentation.
Technological Segmentation.
Designing the new products on the latest trends.
Apt prices for all income groups of the society.
More of a B2B orientation.
Marketing Mix
Product -
Samsung offers the most diverse product mix in the 3D market, offering LED, LCD and Plasma 3D TVs. Samsung’s cash cow product in the 3D market however, is the LED 9000 series.
Price -
The price of the 9000 series is $5,999. However, Samsung’s diverse product mix of 3D TVs ranges from $1,200-$7,000.
Advertising and Sales Promotion
In 1995, when Samsung entered India, it realized that Indian consumers were not familiar with the company. So, in order to establish itself in the Indian consumers ‘mind, Samsung launched corporate advertisements highlighting its technologically superior goods.