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INTRODUCTION BIG BAZAAR
BIG bazaar is part of future group founded in 2001. Big bazaar is chain of hypermarket in India. There are 292 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space.
It is owned by Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Martand has been successful in many Indian cities and small towns. The idea was pioneered by entrepreneur Mr. Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. Big bazaar offer wide range of merchandise including fashions and apparels, food product, general merchandise, furniture, electronics, fast food,books and leisure and entertainment. Big bazaar slogan is Making India Beautiful.
Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here we will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar India's favorite shopping destination. At Big Bazaar, you will get the best products at the best prices . Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. If you are a fashion conscious buyer who wants great clothes at great prices, Big Bazaar is the place to be. Leveraging on the company's inherent strength of fashion, Big Bazaar has created a strong value-for-money proposition for its customers. This highlights the uniqueness of Big Bazaar as compared to traditional supermarkets, which principally revolve around food, groceries and general merchandise.
SCHEMES AND INNOVATIONS
Wednesday Bazaar
The concept of Wednesday Bazaar was promoted as 'HafteKaSabseSasta Din' (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was 'to give homemakers the power to save the most'.
MahaBachat
The concept of 'MahaBachat' (Mega Saving) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During the campaign, offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar, Furniture Bazaar, Fashion bazaar.
New logo
On the occasion of completion of ten (10) years in the Indian retail industry (in 2011) Big Bazaar came up with a new logo for the company with a tag line that says: 'Naye India Ka Bazaar' (Market for New India). This replaces the earlier tag line: 'IsseSastaAuracchaKahinNahin' (Nowhere will you get cheaper and better than this).
ADVERTISING INITIATIVES
Big Bazaar has launched a promotion drive covering the three prime media, television, print and social media, to mark the launch of the new logo. The media campaign was developed by Mudra Communications.
OBJECTIVE OF STUDY
The objectives of the study are as follows:
To study supply chain management of Big Bazar
To study application of Information Technology in Supply Chain Management of Big Bazarin internet age.
To find out the coordination among different departments through supply chain management
For managing demand uncertainty.
To study various phases of Supply chain management in Big Bazar.
To analyze customer focus on supply chain management in Big Bazar
DEMOGRAPHIC VARIABLE OF BUYERS AT BIG BAZAAR
Number of Big Bazar Store in India 292.
Demographic Profile of Buyers at Big Bazar:
The demographic characteristics of respondents are as given under.
Age- Most of the buyers belong to the age group of 26-35years. They constituted to around 70%. Gender- In case of Big Bazaar, the percentage distribution of female was slightly higher than male being 60% females and 40% males
Income - In Big Bazaar, about 53 % of Buyers fall in the income ranges in between 15 K-- 35K/pm
SUPPLY CHAIN AT BIZ BAZAAR
FOUR PHASES OF SUPPLY CHAIN MANAGEMENT IN BIG BAZAAR
The four phases of supply management require many perspective and inputs best obtained
through a cross – functional approach. The four phases of supply management are as follows:
GENERATION OF REQUIREMENT- The generation of requirement is a critical activity that results in the identification of material to be purchased, along with the development of specification and statement of work describing the requirements. This is an important phase since cost of the designing is done relating to purchasing material, service and equipment. It also takes into account the commercial issues like cost, availability, substitute and alike.
SOURCING- The main aim is relating to the identification and selection of the supplier whose cost, quality, technology, dependability and service best suits the needs of the firm. Thus it not only aims at identification but also in maintaining cordial relationship with them.
POST- AWARD ACTIVITIES- This activity ensures that the firm receives what was ordered on time and at the price and quality specified. The activities that are been included are supplier development, technical assistance, troubleshooting, and the management of contract and the resultant relationship.
SUPPLY MANAGEMENT SYSTEMS- It is very important for a firm to have a management system. A cross functional approach to supply management allows each functional area affected by the procurement of material, equipment, and service to be involved at a point where it may contribute to the lowest total cost. For instance we take the case of ‘operation has it in the productivity implication of different material’.
As such these phases of supply chain gives us an insight about the manner in which the activities are been conducted and how the process as a total works. Along with that it also enables us to understand the uniqueness of supply chain and its effectiveness and long lasting use in the retail sector
CUSTOMER FOCUS IN SUPPLY CHAIN MANAGEMENT
Therefore to attain these competitive advantages Big Bazar is making attempt to promote value to its customer by performing activities more efficiently than that of its competitors. It is trying hard to serve its customer base and has become a vital means of differentiation when product differentiators are dwindling.
As such when we focus our study towards customer we basically try to identify:
The significance of customer in the supply chain;
The importance of customer-driven strategies;
The various strategies of customer satisfaction;
The imperatives for supply chain management;
The rationale of supply chain management towards customer.
FOCUS ON CUSTOMER SERVICE
Effective customer service has become a competitive requirement and a way to attract and retain
customers. A focus logistics and customer service strategy is still a dream of various companies, to which BIG BAZAR is responding positively.
Despite all these efforts it is still trying to accomplish a complete customer service by taking into account the following:
To provide a quantitative understanding of the customer requirement for each element of customer service, like delivery, reliability, availability etc;
To measure the relative importance of each element of customer service;
To assess the performance of the company and of its major competitors for each element of customer service;
To provide an understanding of the relative significance of customer service issues related like price, product and quality.
CUSTOMER – CENTRIC SUPPLY CHAIN
In the context of present scenario ‘customer satisfaction’ is something that keeps on revolving in the minds of the competitors with reference to as how they could capture the market and have their dominance in terms of their product in the market. As such the focus has now shifted from product centered to customer centered because customer is considered as the king and unless they do not consume the products the company cannot be successful
When we talk in terms of BIG BAZAR we find that BIG BAZAR because of its sound policy and practical approach is able to provide the best service in the industry besides keeping lower cost than that of its competitors. This has being possible because it has prepared a clear written statement of his mission of the supply chain which is in consistent with key corporate strategic thrust.