29-06-2013, 12:10 PM
SWOT/TOWS Analysis & Matrix Presentation v1
SWOTTOWS Analysis.ppt (Size: 1.61 MB / Downloads: 43)
SWOT & TOWS
Pluses to SWOT
holistic approach that takes into account both internal and external aspects of situation.
recognizes interdependence of various attributes
Minus to SWOT
offers little guidance in how to determine strengths, weaknesses, opportunities, & threats.
Utilizing TOWS
SWOT evaluates situation, doesn’t directly help formulate strategy.
The TOWS analysis should be used to assist in formulating strategy.
Gather and interpret SWOT information
Create Matrix Arranged in Quadrants:
Internal strengths with external opportunities:ideal match between firms resources and opportunities.
Internal weaknesses relative to external opportunities: creates tradeoffs in where investments will be made or where you will abdicate to a rival.
Internal strengths matched with external threats:transforming threats into opportunities is one option to explore.
Internal weaknesses relative to external threats: this is the worst position for the firm and thus, an area to avoid.