15-06-2012, 03:12 PM
Sale and Market Share of Verka, Milk Plant Bathinda
Sale and Market Share of Verka.doc (Size: 2.49 MB / Downloads: 206)
India retains position as World's top Milk Producer
India has retained its number one position as world’s largest milk producing country by pushing the United States to second position.
This is the ninth year in a row that India enjoys the numero uno status in milk production. India’s milk production grew almost 4.2% as against the world’s average growth of less than 1%.
In India, milk has a special role to play for its many nutritional advantages as well as providing supplementary income to some 70 million farmers in over 500,000 remote villages.
And milk remains as the number one commodity product by India pushing wheat and rice behind. Country’s output now covers 100 million tones and is valued at nearly two lakh crore rupees
In spite of being the world’s largest milk producer; India’s milk processing industry is not very large. Only 12% of milk is delivered to dairies as against the world average of 70%.
In certain countries like New Zealand almost 98% of milk production is processed. Bulk of Indian milk is utilized for drinking or in the unorganized sector for making sweets or other traditional products.
Milk procurement and processing
• The organized dairy sector (both co-operative and private) is presently handling only 10-12 percent of total milk production in the country.
• The targets and achievements of milk production, procurement and processing in co-operative sector by the end of VIII Five Year Plan are given in Annexure II.
• Thus it indicates, there is a wide scope for processing of milk and manufacture of milk products for domestic consumption as well as export.
Export potential and marketing
Bangladesh, United Arab Emirates, Nepal, Sri Lanka and Oman are the potential countries for export of malted milk products, butter and ghee.
The export of milk and milk products to currently existing markets would increase to Rs. 285 million and to new markets to Rs. 155 million. Thus exports are likely to touch Rs.440 million by the turn of the century.
The GATT agreement further gave a boost to the dairy industry, as India has a comparative cost advantage in regard to milk production.
NABARD has been actively involved in credit disbursement in a number of schemes in dairy sector.
It also encourages development of new products through its Research and Development Fund besides guiding various entrepreneurs in new areas of business and technology.
ABOUT MILKFED
Milkfed is not an unknown name for the people of Punjab. It is very popular among the people. There is a very long history behind this popularity.
In 1959, a village named 'Verka' near Amritsar, Chief Minister of Punjab Sardar Partap Singh Kairon established a Dairy Development Corporation for safeguards of farmers and increase dairy business. After some times four more Milk Plants were established i.e. in Chandigarh, Mohali, Ludhiana and Bathinda. There after it progressed and the number of Milk Plants roses to 8 Plants upto 1980. Before 1981 it is fully under the control of Punjab Govt. But after it in 1981 the Govt. has developed its name from Punjab State Co-operative Milk Producers Union Ltd. into MILKFED Punjab.
CONCLUSION
Working at Verka Milk Plant, Bathinda gave me an opportunity to apply my skills and knowledge, which I had gained previously.
It gave me an opportunity to see working an organization and to be a part of it. Marketing Research Project on Products and market share of verka provide me an opportunity to deal with real time problems in day to day working of organization. Working with the other management students from various college and university give me a chance to learn a lot from them.
It was an amazing experience with learning all the way, which helped me to brush up my knowledge and skills.