26-06-2012, 12:34 PM
A STUDY ON THE TELEVISION MEDIA
THE TELEVISION MEDIA.docx (Size: 668.34 KB / Downloads: 54)
EVOLUTION OF TELEVISION INDUSRTY IN INDIA
Television in India has been in existence for nigh on four decades. For the first 17 years, it spread haltingly and transmission was mainly in black & white. The thinkers and policy makers of the country, which had just been liberated from centuries of colonial rule, frowned upon television, looking on at it as a luxury Indians could do without. In 1955 a Cabinet decision was taken disallowing any foreign investments in print media which has since been followed religiously for nearly 45 years.
Indian small screen programming started off in the early 1980s. At that time there was only one national channel Doordarshan, which was government owned. The Ramayana and Mahabharata both were the first major television series produced. This serial notched up the world record in viewership numbers for a single program. By the late 1980s more and more people started to own television sets. Though there was a single channel, television programming had reached saturation. Hence the government opened up another channel which had part national programming and part regional. This channel was known as DD 2 later DD Metro. Both channels were broadcast terrestrially.
INTRODUCTION TO INDIAN TELEVISION INDUSTRY
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In 1995, the Indian Supreme Court held that the government's monopoly over broadcasting was unconstitutional, setting the stage for India to develop into one of the world’s largest and most competitive television environments.
SWOT ANALYSIS
STRENGHTS
1. Media And Entertainment is one of the most booming sectors in India due to its vast customer reach. The various segments of the Media And Entertainment industry like television and film industry have a large customer base.
2. The growing middle class with higher disposable income has become the strength of the Media And Entertainment industry.
3. Change in the lifestyle and spending patterns of the Indian masses on entertainment.
4. Technological innovations like online distribution channels, web-stores, multi- and mega-plexes are complementing the ongoing revolution and the growth of the sector.
CURRENT SCENARIO THE TELEVISION INDUSTRY
Venn’s market research study on “Media and Entertainment Industry in India—2010”™ inspects the rising threshold of the Indian media and entertainment industry as a large market globally and market opportunities.
With this focus, this market research report study on the key sectors: films, television, music, radio, and animation highlighting its potential and key trends to be expected with sharing insights on developments, impact and opportunities. The report is an effort to present a critical analysis of the sectoral constraints faced by the industry that are impediments to its growth, the need for concerted action and hence achieve its true potential. One of the key imperatives that can realize this potential, as pointed out in this report, is the need for focus and effective collaboration between the key stakeholders.
Venn Research, in association to its network of partners provides information and research to thousands of clients worldwide. The information provided herein has been obtained from reliable sources to provide a holistic survey on the market dynamics.