29-03-2014, 04:33 PM
Unethical Practices in Advertising
Unethical Practices.ppt (Size: 1.25 MB / Downloads: 18)
INTRODUCTION
Definition of Advertising –
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
MARKETING ETHICS
Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
Types of unethical advertisement
False Advertising
Advertising to Children
Shock Advertising
Comparative Advertising
Vulgarity in Advertisement
Shock advertising or Shockvertising is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.”
It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services.
False/deceptive advertising
False advertising or deceptive advertising is the use of false or misleading statements in advertising.
False advertising is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are not illegal.
Types of deceptive advertising includes
Price based deception
Surrogate advertising
False efficiency suggestions
Other methods