10-09-2014, 03:04 PM
ABSTRACT Someone has rightly said that practical experience is far better and closer to the real world than mere theoretical exposure. Awellplanned &systematicallyexecutedindustrialtraininghelpsagreatdealininculcatinga goodworkculture.Itprovidesalinkagebetweenstudentsandtheindustry inordertodevelop awarenessoftheindustrialapproachtoproblemsolving basedonbroadunderstandingof operations of theindustrial organizations. The present report is a part of the project that contains the work done by me during the training period at Panasonic India Pvt. Ltd., Gurgaon. This project has offered me an opportunity to put all my efforts and the theoretical knowledge to practice and enhance my knowledge, and at the same time, given me practical experience in the field Commercial Air-conditioners andthetechniquespracticedforthe marketing of thesame. The first part of project deals about the Commercial Air conditioner products & its market, as to understand the factors which lead to the purchase of these products it is necessary to first understand the product itself along with its marketglobal
ABSTRACT
Someone has rightly said that practical experienceis far better and closer to the real world than mere theoretical exposure. Awellplanned &systematicallyexecutedindustrialtraininghelpsagreatdealininculcatinga goodworkculture.Itprovidesalinkagebetweenstudentsandtheindustry inordertodevelop awarenessoftheindustrialapproachtoproblemsolving basedonbroadunderstandingof operations of theindustrial organizations.
The present report is a part of the project that contains the work done by me during the training period at Panasonic India Pvt. Ltd., Gurgaon. This project has offered me an opportunity to put all my efforts and the theoretical knowledge to practice and enhance my knowledge, and at the same time, given mepractical experiencein thefieldCommercial Air-conditioners andthetechniquespracticedforthe marketing of thesame.
The first part of project deals about the Commercial Air conditioner products & its market, as to understand the factors which lead to the purchase of these products it is necessary to first understand the product itself along with its marketglobally as well as in India, moreover this part also describes about various other changing trends in the market related to Commercial Air conditioner. The study explores variousfactors that influence a buyer buy a product suiting his needs.
The second part describes the problem & the approach to find a solution to the problem is decided. Data was collected through various sources and the results are interpreted. Interpretation of data was done by using rating scale & by using graphical method. The results