11-08-2012, 04:19 PM
Strategic management case
Strategic management case.pptx (Size: 3.5 MB / Downloads: 70)
Importance of case method
Case method was first introduced at Harvard Law School in 1871.
Management is a skill rather than a collection of techniques or concepts. The best way to learn a skill is to practice in a simulation type process. Cases permits to learn by doing, by roles of persons in specific organization.
Case method is a good tool to understand theory and its application.
The case method is engaging ,enjoyable and educational. It provides an opportunity for collective learning among the professional.
Competitor
by revenue and employee, far behind;
similar management style, marketing strategy,
stores, online sales, catalog
STRATEGY
An important development strategy for the group was established in 1999 – ten jobs in ten years 2001-2010. This strategy coincided with the establishment of the EWC in 1999 and has been a recurrent item on the agenda. The ten jobs are a mix of economic, technological and social activities and comprise of the following points:
Strengths
IKEA have a strong internationally known brand attracting key demographic customer groups.
The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis.
Success has been driven from the price architecture offering value to the customer in innovative but functional products.
Despite the large shed operations IKEA operate there is a degree of specialist knowledge within key product areas where purchases are more considered and require assistance such as kitchen installations.