21-08-2014, 02:22 PM
Study On Customer Satisfaction Towards Cellular Service
With Special Reference To Aircel At Mannargudi Town.
Study On Customer.pdf (Size: 324.83 KB / Downloads: 95)
ABSTRACT
Telecommunications companies also talk of their customers being their most important assets, just like companies in
other business domains. The customers of telecom services like cellular telephony, all moving ahead with times and
have started buying cellular services just like daily household items such as tooth paste. Therefore it is necessary in
today’s business scenario to understand the fact that the idea of customer’s being a company’s most important
assets is not just a management theory, but is a very crucial economic fact. As the cellular industry in India is one of
the fastest growing sectors, it is important and interesting to explore the drivers of customer satisfaction in this
industry.
The development of marketing is evolutionary rather than revolutionary. There is no single answer to the question
of what is marketing? It may be explained in brief as “Marketing is what a marketer does”. From the study on this
report it is seen that after the launch of Aircel cellular service in Mannargudi Town the subscription by the people is
satisfactory and is steady increasing. The company has wider scope in the market of cellular service by extending
its value added services, according to preference of the respondents.
Market
The term market is derived from the Latin word
“Marcatus” means “to trade”. A market in general
may be described as a people or geographical area
where buyers and sellers meet and function, goods or
service are offered for sale and transfer of title of
ownership occur. “An Area in which the forces
Communication:
Communication means to communicate from sender
to receiver of message. Communication is complete
when the receiver understands in the same sense and
spirit that the communicator tends to convey. The
word “communication: is derived from the Latin
word “communis” that means common. It means the
process of transmitting and interpreting verbal and
nonverbal messages.
Telecommunciation
Telecommunication networks are proving mobility
and integrated services. Advancement in computer
hardware and software along with the digital
switching and transports are marketing it possible to
have intelligent networks, that offer good service,
such as paging cellular communication where a call
goes to an individual rather than to a location and the
user is billed instead of the line. The technology for
interconnecting networks with high-speed services
has made cellular industry a booming industry. It is
natural that a need is felt by the user to travel freely
and still have connectivity with any subscriber. The
user also wants to exchange all types of information
like voice mail, E-mail access to value added
services.
Conclusion:
From the study on this report it is seen that after the
launch of Aircel cellular service in Mannargudi Town
the subscription by the people in satisfactory and is
steady increasing.
Majority of subscribers have expressed better service
provided by Aircel cellular service. But the service
by the franchisee is average. The sales executives
should be motivated to improve the service and get
touch with the respondents. The rate of incoming
respondents is lower than the rate of outgoing
respondents. The company should take several steps
to eliminate the default, which results in loss of
respondents.
The company has wider scope in the market of
cellular service by extending its value added services,
according to preference of the respondents.
The market in Mannargudi is still in an expanding
phase. The market is not saturated; however the
changing of tariff rates and low awareness level is
making it difficult for the company to maintain a
constant growth rate. It has been also observed that
Aircel can gain more number of customers by
widening its area of coverage.