07-08-2012, 04:46 PM
TATA SAFARI
TATA SAFARI DICOR MARKETING.docx (Size: 691.71 KB / Downloads: 82)
Introduction
Introduction to Project Report:
With the improvement & development in civilization & science. Human life has become more & more comfortable & easier. In other words every invention in science had been exploited for the mankind. Everything which is commercially available as commodity has to gain customer attention at first. The successful establishment of a commodity in the market requires a convince from the seller to customer. This job is even more difficult because of globalization & availability of numerous similar type of commodity from different competitive companies within the country & from other countries in the modern world. Four-wheelers have become very popular. It can also be said that it has become a prestigious to have & drive four wheelers-many companies’ lies in convincing the customer with the worthy nature of the commodity a product.
As a commodity in my project TATA SAFARI has been studied in detail to have a view on customer people attitude in the present days. (I.E how are expecting it)
Aims & Objectives:
1. To Study the history of cars
2. To have a view of car market in India
3. To find the factors those influence the selection of cars
4. To access the quality & capability of SAFARI
5. To know how much knowledge that people got about None
6. To know how SAFARI will reach comfit in the market to other cars company.
Scope:
This project report covers the area of Shimoga & city. The number of respondent selected for survey may not give an accurate picture due to limited period of time financial factors, however, an attempt has been made to prepare as accurately as possible.
History & Conception of Tata Safari:
The SUV was first released in 1998 with a 2.0 liter turbo I4 Diesel engine. Throughout history the design of the SUV has been changed. There are several models of the SUV that are considered compact sport utility vehicles. This simply means that they are smaller in size in some way. It could be that seats have been removed or the carrying capacity or cargo space could be slightly smaller than the standard vehicle.
The Safari was extensively modified in August 2005, which included the addition of a new 3-litre DICOR engine along with modified interiors and exteriors.
First Generation:
Launched in 1998 in Turbo Diesel form, the Safari had 87 PS (64 kW) power. It came with a synchromesh forward five-speed manual gearbox, with a 4X4 option. However, it was regarded to be grossly underpowered, and had a lot of body roll.
The new Tata Safari DICOR (DICOR standing for "Direct Injection Common Rail engine") is powered by a 3000 cc inline-four cylinder engine that develops 116 PS (85 kW) at 3000 rpm and 300 N•m (221 lbf•ft) of torque between 1600 and 2000 rpm. The engine is taken from the Tata 407, a truck manufactured by Tata Motors. The new engine is mated to a five-speed gearbox, with a new, sporty gear lever.
2007 revision:
Tata displayed the Euro 4 compliant 2.2-litre DICOR engine with 140 PS (103 kW) and 320 N•m (236 lbf•ft) of torque at the 2006 Bologna Motor Show.[2] It was launched on October 5, 2007. It has some improved interior features like two-tone upholstery and leather seats. The high end version of the Safari comes with full safety features like airbags and ABS with EBD.
Second Generation:
An entire new Safari is due to be launched in 2011. The 2011 Tata Safari will be based on its sibling Aria’s "X2" platform which has a stronger hydro-formed chassis sections. The new model will also have lots of space and will be loaded with features such Dual Mass Flywheel (DMF), ABS, EBD, ESP, SRS Airbags, Climate Control etc. As far as engine is concerned, speculation is that Tata will be using its proven 2.2L VTT DICOR that is being used in current generation Safari, to this model as well. It will have an upgraded G76-Mark II gearbox. The car is expected to be lighter than the outgoing model to make it more fuel efficient. With European markets in mind, the car has been developed to comply by the Euro CAP safety norms.